Product Description Generator
Most product copy tools invent the facts. This one cannot. Give it the product name, the type, the specification and your own feature lines, and it returns a listing title measured against the marketplace you are selling on, up to five bullet points, and two description lengths. If a claim is not in what you typed, it will not appear in the output.
Ten fields, four outputs, and a character count on the title against Amazon, Etsy, eBay or your own store.
- The generator
A title, bullet points and two description lengths from facts you can defend
Fill in what you can verify from the product sheet and leave the rest blank. The features box takes one line per claim, up to five, and those lines become the bullet points word for word and the sentences of the description in the order you wrote them. The register setting changes sentence shape, never substance.
What this does and does not do. It rearranges the words you typed into a title, bullet points and two description lengths. It invents nothing: if a claim is not in your inputs it will not appear in the output, which is why the register setting changes sentence shape rather than adding adjectives. Title limits: Amazon tightened product titles to 75 characters from 27 July 2026, and over-length titles are rewritten by Amazon rather than rejected, so confirm your own category template in Seller Central; Etsy allows up to 140 characters; eBay allows 80, with an optional paid 55-character subtitle. The 70-character guide for your own store is a display guide for search results, not a limit. Everything runs in your browser and nothing is sent anywhere.
- Reading it
The title is where the character limit actually bites
Amazon tightened product titles to 75 characters from 27 July 2026 and now rewrites over-length titles with its own systems rather than rejecting the listing, which means a title you did not write can end up on your own product page.
Etsy allows up to 140 characters and eBay 80, with an optional paid subtitle of 55 more. Your own store has no limit at all, but Google truncates the title in search results at roughly 70 characters, so that is the working number for a page you control.
The tool measures the title against whichever of those you choose and trims at a word boundary rather than mid-word. If it has to trim, the fix is a shorter product name or type rather than a shorter keyword: the words a buyer actually types are the ones that need to survive the cut.
- Front-load the words a buyer would type, because the tail of a long title is the part that disappears
- Write every feature line as something you could defend in a returns dispute
- Rewrite per channel rather than pasting the same description onto every marketplace
- Getting it wrong
Four ways product copy loses the sale
Each of these is common, and none of them is fixed by writing more words.
Adjectives where a specification belongs
Premium, high-quality and durable are claims a buyer cannot check and a returns team cannot defend. 18/8 stainless steel, 750ml, double walled says more and is verifiable. This tool has no adjective list, which is the reason it cannot produce that sentence.
The same description on every channel
Marketplaces index your copy and so does your own site. Identical text across Amazon, Etsy and your store gives a search engine no reason to prefer your page and gives each marketplace’s own ranking nothing specific to match. Generate once, then rewrite for each place it goes.
Bullets that repeat the title
A buyer reads the title and then the bullets, in that order. Bullets that restate the title waste the only few lines a marketplace shows above the fold. Use them for what the title had no room for: compatibility, what is in the box, the measurement that decides fit.
Writing for the algorithm, not the return rate
A keyword-stuffed listing that converts can still be a loss, because the copy promised a fit, a size or a material the product does not have. Every line you cannot verify is a future refund, a negative review and, on a marketplace, a performance flag against the account.
Our product description template is the brief to fill in before anyone writes, and the meta description generator handles the snippet that gets a searcher onto the product page in the first place.
- Questions
Product description FAQs
The questions this tool usually raises.
How is this different from the product description template?
The template is the brief you fill in before anyone writes: shot list, specifications, proof points, search terms and who signs it off. This tool is the step after that, turning those facts into a title, bullets and two description lengths. Use the template to brief a catalogue; use this for the page in front of you.
Does it use AI?
No. It is a set of sentence patterns with your inputs placed into them, running entirely in your browser. There is no API key, no usage limit and nothing is sent anywhere. It is also why it cannot write a claim you did not type, which is the usual failure of AI-written product copy.
How long should a product description be?
Long enough to answer the questions that cause returns, which in most categories means 80 to 200 words plus a specification list. Length is not a ranking factor. An unanswered question about fit, material or compatibility is what costs you the sale.
Can I use the output on a marketplace and on my own store?
Generate once and then rewrite for each. Identical copy in both places helps neither, and marketplaces have their own rules on formatting, claims and contact details. In practice the bullets usually transfer unchanged and the description rarely does.
Why are there no premium or luxury tone options?
Because a register is a sentence shape and a tone is usually a set of adjectives. Adding premium or luxury would mean inserting claims about the product that you never made, which is the thing this tool exists to avoid. Write the claim in the features box and it will be used.
What about specification tables and structured data?
Neither is generated here. A specification table belongs in your product data rather than in prose, and Product structured data should be built from the same fields your store already holds, so the two can never disagree. The copy here is the part a buyer reads, not the part a crawler parses.
- Next
Related tools and reading
TEMPLATE
The brief to fill in before anyone writes: specifications, proof points, shot list and who signs it off.
TOOL
The snippet that decides whether a ranking you already hold turns into a visit to the product page.
FREE AUDIT
Five working days across six disciplines, including which product pages lose the sale and which questions they leave unanswered.
Traffic to the product page, but nothing in the basket?
That is usually a copy and imagery problem rather than a traffic problem. The free audit reads the product pages against the questions buyers actually ask, and reports which answers are sitting somewhere other than the page.