Our Work
The Work, With the Numbers Attached
Twelve selected engagements across D2C storefronts, marketplaces and B2B catalogs. Every project below shows the starting position, what we actually shipped and what moved — including the ones where the first approach did not work.
100+
Brands served
D2C, marketplace and B2B
$48M+
GMV managed
Across all live accounts
+142%
Average revenue growth
Against pre-engagement baseline
31 mo
Average tenure
Month-to-month after day 90
Featured Work
Six engagements worth walking through
Each of these has a full write-up with the baseline, the methodology and what we would do differently a second time. The numbers are measured against a pre-engagement baseline, not against a forecast.
Health & Supplements
Shopify Plus
Nutriblend — Subscription-first rebuild
A one-time-purchase supplement brand with strong repeat intent and no subscription mechanic. We rebuilt the PDP around subscribe-and-save, restructured the post-purchase flow and moved paid spend from prospecting-only to a blended acquisition and win-back model.
+214%
Revenue YoY
7.9x
Blended ROAS
-31%
Blended CAC
+46%
Subscription rate
eCommerce Management
PPC
CRO
Email & Retention
Home & Appliances
Amazon + Shopify
VAC Vacuums — Amazon catalog recovery
Three years of ad-hoc listing edits had left duplicate ASINs, lost Buy Box on the top sellers and a TACoS climbing past 22%. We rebuilt the catalog structure, consolidated variations and rebuilt the advertising account around SKU profitability rather than category spend.
+186%
Amazon sales
+64%
Buy Box rate
-42%
TACoS
+28%
Conversion rate
Marketplaces
PPC
eCommerce Management
Home & Kitchen
Shopify
Kitchenary — Collection-page SEO rebuild
340 collection pages organised around internal merchandising logic rather than search demand, on a theme with a 4.1 second mobile LCP. We rewrote the collection architecture around actual query clusters and shipped a performance pass alongside it.
+97%
Organic traffic
+52%
Conversion rate
1.6s
Mobile LCP
0
Rankings lost
SEO
Development
CRO
Home & Furniture
Magento to Shopify
Luxury Comforts — Replatform without losing search
A 2,400-SKU furniture catalog on Adobe Commerce with rising hosting costs and an eighteen-month backlog. We migrated to Shopify Plus with a full redirect map, preserved the URL structure where it earned traffic and rebuilt the configurator as a native app.
-38%
Platform cost
+61%
Mobile revenue
94%
Rankings retained
11 wk
Migration time
Development
SEO
eCommerce Management
Sports & Fitness
Shopify + Walmart
Fitness Gear — Marketplace expansion
Strong D2C performance with no marketplace presence and a hesitancy about channel conflict. We launched Walmart Marketplace and Amazon with a deliberately narrowed SKU set, separate pricing logic and a reporting view that showed channel contribution rather than channel revenue.
+128%
Total revenue
34%
From marketplaces
5.2x
Marketplace ROAS
+9%
D2C revenue
Marketplaces
eCommerce Management
PPC
Pet Supplies
WooCommerce
petzz — Retention and lifecycle rebuild
A pet consumables brand acquiring efficiently but with a 21% repeat rate on a category that should sustain far more. We rebuilt the email and SMS programme around replenishment timing per product rather than a single generic flow.
+87%
Repeat rate
38%
Revenue from email
+2.4x
LTV / CAC
-19%
Churn
Email & Retention
CRO
eCommerce Management
Browse Our Work
Twelve engagements, filtered by discipline
Pick the capability you are actually shopping for. Every project appears under each discipline that did real work on it, not just the headline one.
Nutriblend
Subscription-first rebuild
Management
PPC
CRO
Retention
+214% revenue YoY
Health & Supplements · Shopify Plus
VAC Vacuums
Amazon catalog recovery
Marketplaces
PPC
Management
+186% Amazon sales
Home & Appliances · Amazon
Kitchenary
Collection-page SEO rebuild
SEO
Development
CRO
+97% organic traffic
Home & Kitchen · Shopify
Luxury Comforts
Magento to Shopify replatform
Development
SEO
Management
94% rankings retained
Home & Furniture · Shopify Plus
Fitness Gear
Marketplace expansion
Marketplaces
Management
PPC
34% revenue from marketplaces
Sports & Fitness · Walmart
petzz
Retention and lifecycle rebuild
Retention
CRO
Management
+87% repeat rate
Pet Supplies · WooCommerce
beardbrand
Paid media restructure
PPC
CRO
6.1x blended ROAS
Beauty & Grooming · Shopify
Aurelia Studio
Size-guide and returns overhaul
CRO
Development
-27% return rate
Fashion & Apparel · Shopify Plus
Northline Supply
B2B quoting and net-terms portal
Development
Management
+73% B2B orders
B2B eCommerce · BigCommerce
Verdant Skincare
Non-brand search programme
SEO
Retention
+118% non-brand sessions
Beauty & Cosmetics · Shopify
Cadence Audio
PDP and A+ content rebuild
Marketplaces
CRO
+41% conversion rate
Consumer Electronics · Amazon + Shopify
Harvest Table
Subscription box launch
Management
Retention
PPC
2,100 active subscribers
Food & Beverage · Shopify
Nutriblend
Subscription-first rebuild
Management
PPC
CRO
Retention
+214% revenue YoY
Health & Supplements · Shopify Plus
VAC Vacuums
Amazon catalog recovery
Marketplaces
PPC
Management
+186% Amazon sales
Home & Appliances · Amazon
Luxury Comforts
Magento to Shopify replatform
Development
SEO
Management
94% rankings retained
Home & Furniture · Shopify Plus
Fitness Gear
Marketplace expansion
Marketplaces
Management
PPC
34% revenue from marketplaces
Sports & Fitness · Walmart
petzz
Retention and lifecycle rebuild
Retention
CRO
Management
+87% repeat rate
Pet Supplies · WooCommerce
Northline Supply
B2B quoting and net-terms portal
Development
Management
+73% B2B orders
B2B eCommerce · BigCommerce
Harvest Table
Subscription box launch
Management
Retention
PPC
2,100 active subscribers
Food & Beverage · Shopify
Kitchenary
Collection-page SEO rebuild
SEO
Development
CRO
+97% organic traffic
Home & Kitchen · Shopify
Luxury Comforts
Magento to Shopify replatform
Development
SEO
Management
94% rankings retained
Home & Furniture · Shopify Plus
Verdant Skincare
Non-brand search programme
SEO
Retention
+118% non-brand sessions
Beauty & Cosmetics · Shopify
Nutriblend
Subscription-first rebuild
Management
PPC
CRO
Retention
+214% revenue YoY
Health & Supplements · Shopify Plus
VAC Vacuums
Amazon catalog recovery
Marketplaces
PPC
Management
+186% Amazon sales
Home & Appliances · Amazon
Fitness Gear
Marketplace expansion
Marketplaces
Management
PPC
34% revenue from marketplaces
Sports & Fitness · Walmart
beardbrand
Paid media restructure
PPC
CRO
6.1x blended ROAS
Beauty & Grooming · Shopify
Harvest Table
Subscription box launch
Management
Retention
PPC
2,100 active subscribers
Food & Beverage · Shopify
VAC Vacuums
Amazon catalog recovery
Marketplaces
PPC
Management
+186% Amazon sales
Home & Appliances · Amazon
Fitness Gear
Marketplace expansion
Marketplaces
Management
PPC
34% revenue from marketplaces
Sports & Fitness · Walmart
Cadence Audio
PDP and A+ content rebuild
Marketplaces
CRO
+41% conversion rate
Consumer Electronics · Amazon + Shopify
Nutriblend
Subscription-first rebuild
Management
PPC
CRO
Retention
+214% revenue YoY
Health & Supplements · Shopify Plus
Kitchenary
Collection-page SEO rebuild
SEO
Development
CRO
+97% organic traffic
Home & Kitchen · Shopify
petzz
Retention and lifecycle rebuild
Retention
CRO
Management
+87% repeat rate
Pet Supplies · WooCommerce
beardbrand
Paid media restructure
PPC
CRO
6.1x blended ROAS
Beauty & Grooming · Shopify
Aurelia Studio
Size-guide and returns overhaul
CRO
Development
-27% return rate
Fashion & Apparel · Shopify Plus
Cadence Audio
PDP and A+ content rebuild
Marketplaces
CRO
+41% conversion rate
Consumer Electronics · Amazon + Shopify
Nutriblend
Subscription-first rebuild
Management
PPC
CRO
Retention
+214% revenue YoY
Health & Supplements · Shopify Plus
petzz
Retention and lifecycle rebuild
Retention
CRO
Management
+87% repeat rate
Pet Supplies · WooCommerce
Verdant Skincare
Non-brand search programme
SEO
Retention
+118% non-brand sessions
Beauty & Cosmetics · Shopify
Harvest Table
Subscription box launch
Management
Retention
PPC
2,100 active subscribers
Food & Beverage · Shopify
Kitchenary
Collection-page SEO rebuild
SEO
Development
CRO
+97% organic traffic
Home & Kitchen · Shopify
Luxury Comforts
Magento to Shopify replatform
Development
SEO
Management
94% rankings retained
Home & Furniture · Shopify Plus
Aurelia Studio
Size-guide and returns overhaul
CRO
Development
-27% return rate
Fashion & Apparel · Shopify Plus
Northline Supply
B2B quoting and net-terms portal
Development
Management
+73% B2B orders
B2B eCommerce · BigCommerce
Work by Capability
What each discipline actually shipped
Most of these engagements ran three or four disciplines at once. This is what each one contributed, and how often it was part of the work.
eCommerce Management
Catalog structure, merchandising, pricing logic, promotions and the day-to-day operations of the storefront.
- Catalog and variation restructures
- Merchandising and collection strategy
- Promotion and pricing calendars
- Inventory and fulfilment coordination
Used in 12 of 12 engagements on this page
eCommerce SEO
Category and collection architecture built around query demand, plus the technical work that lets it rank.
- Collection and category architecture
- Product and PDP content at scale
- Technical SEO and Core Web Vitals
- Migration redirect mapping
Used in 7 of 12 engagements on this page
Paid Media & PPC
Google, Meta, Amazon and Microsoft managed against contribution margin rather than platform-reported ROAS.
- Shopping and Performance Max structures
- Amazon Sponsored Products and Brands
- Creative testing and iteration
- Blended CAC and MER reporting
Used in 8 of 12 engagements on this page
Conversion Rate Optimisation
Structured testing on the pages that carry the revenue, with a documented hypothesis behind every test.
- PDP and cart experiments
- Checkout and returns friction
- Mobile-first layout rebuilds
- Post-test rollout and monitoring
Used in 9 of 12 engagements on this page
Email & Retention
Lifecycle programmes built on replenishment timing and product behaviour, not a single generic welcome flow.
- Flow architecture and segmentation
- Replenishment and win-back timing
- SMS and push coordination
- Subscription and loyalty mechanics
Used in 6 of 12 engagements on this page
Development
Theme, app and platform work — including the migrations nobody else wants to quote on.
- Replatforms and migrations
- Custom theme and app development
- Performance and Core Web Vitals
- Integrations, ERP and 3PL
Used in 5 of 12 engagements on this page
Project Spotlight
Nutriblend: turning repeat intent into recurring revenue
Health & supplements · Shopify Plus · Seven-month engagement, still running
+214%
Revenue YoY
Against a $4.1M baseline
46%
Subscription rate
Up from 2% of orders
-31%
Blended CAC
Across all paid channels
01
The brief
Nutriblend came to us with $4.1M in annual revenue, a 3.2x blended ROAS and a repeat rate of 18% on a product category where customers physically run out every thirty days. Their subscription option existed but converted at under 2% because it sat below the fold in a dropdown.
02
What we found
Ninety-one percent of second orders were placed manually between day 26 and day 38. The demand for replenishment was already there; the store simply was not asking for it. Paid media was also spending 84% of budget on cold prospecting for a product with strong organic repeat intent.
03
What we shipped
A rebuilt PDP with subscribe-and-save as the default selection and a visible per-unit saving. A post-purchase flow that offered conversion to subscription at day 21. A paid structure split between prospecting, win-back and subscription-lapse audiences with separate targets for each.
04
What happened
Subscription rate moved from 2% to 46% of orders over seven months. Blended CAC fell 31% because win-back audiences converted at a fraction of prospecting cost. Revenue grew 214% year on year, with 58% of it now recurring.
05
What we would change
We rolled the PDP change out to 100% of traffic rather than testing it, because the qualitative signal was strong and the deadline was a product launch. It worked, but we could not isolate how much of the lift came from the layout versus the pricing display. On the next account we split it.
How to read these numbers
Every figure is measured against the twelve months before the engagement started, not against a forecast or a best month. Percentages are annualised where an engagement ran less than a year. Results vary considerably by category, margin structure and starting position — a brand at $400k does not move like one at $4M. On a call we will give you an honest range for your situation, including the cases where we would expect slower movement.
Want your store on this page next year?
Book a free growth audit. We will look at your storefront, your paid accounts and your search visibility, and tell you where the fastest movement is — whether or not you hire us.