- Free eCommerce audit
Get a Free eCommerce Audit That Names Your Constraint
A week of senior attention across store experience, SEO, paid media, conversion, retention and marketplaces. You get a ranked list of what to fix first, the evidence behind each finding, and the order to do it in — and you keep it whether or not we ever work together.
- Six disciplines, reviewed by the specialists who run them
- A named constraint, ranked — not a forty-item backlog
- Yours to keep, with no obligation and no lock-in
12
audit points
5 days
typical turnaround
0
cost or obligation
- The symptom
Is your store leaving growth on the table?
Most stores do not stall because the strategy was wrong. They stall because nobody owns the operating work end to end, and the compounding tasks keep losing to the urgent ones.
The audit is a diagnosis. It is deliberately not a proposal.
If more than two of these are true, the constraint on your business is probably not the thing you were about to spend money on.
- Traffic is up and revenue is not.
- Your ROAS looks healthy but the bank balance disagrees.
- Conversion has not moved in a year, despite a redesign.
- Marketplace sales dropped and nobody can say exactly when or why.
- Every proposal you receive recommends the service that agency happens to sell.
- You have a list of forty things to fix and no way to rank them.
An audit exists to turn that list into one sentence: this is the constraint, and this is what removing it is worth.
- What we audit
Six disciplines, one ranked answer
Each area is reviewed by the specialist who runs it day to day, then the findings are ranked against each other rather than reported in six separate silos.
Discipline 01
Store & UX
The storefront experience end to end, on the devices your traffic actually uses.
- Navigation, search and category structure
- Product page standard on your top 20 SKUs
- Cart and checkout friction, measured on mobile
Discipline 02
eCommerce SEO
Whether your category layer is capturing the demand your catalogue can serve.
- Category and collection architecture
- Indexation, canonicals and crawl waste
- Non-branded visibility against three competitors
Discipline 03
Paid media
Account structure, feed quality and whether spend is priced against margin.
- Campaign segmentation by intent and margin
- Product feed completeness and disapprovals
- Break-even ROAS derived, not inherited
Discipline 04
Conversion
Where the funnel loses people, and which losses are worth the engineering.
- Session-to-cart-to-order, tracked separately
- Delivery promise, returns and risk messaging
- Test history reviewed for what was actually learned
Discipline 05
Email & retention
Lifecycle coverage, and whether reported recovery survives a holdout.
- Flow coverage against stage of maturity
- Cart and browse sequences, timing and order
- Attribution windows and double counting
Discipline 06
Marketplace & technology
Account health, catalogue ownership, and the platform work underneath both.
- Account health, buy box and suppression
- Catalogue completeness across every channel
- Theme, apps and template performance
Not every discipline applies to every store. If you do not sell on marketplaces we say so and spend the time elsewhere — the framework we work from is published in full.
- What you receive
Four things, all of them yours
A written document you keep, not a slide deck we present and take away with us.
A ranked constraint list
Three to five findings ranked by revenue impact against effort, each with the evidence that identified it and the metric that will move if it is fixed.
A twelve-point scorecard
Every point either cleared or flagged, with the threshold stated, so you can see what passed as well as what did not.
A ninety-day sequence
What to do in what order, sized in weeks, with the owner named — including the work you should do in-house rather than buy.
A 45-minute walkthrough
A live session with the specialists who did the review, recorded so the people who could not attend still get it.
- How it works
Our audit process
Five steps, about a week from the day access is granted. Most of the elapsed time is us reading, not you filling anything in.
01
Scoping call — 30 minutes
We establish what you think the problem is, what you have already tried, and which disciplines are actually in scope. If the audit is not the right thing for you, this is where we say so.
02
Access and data — days 1 to 2
Read-only access to analytics, ad accounts, the store admin and marketplace seller accounts. We send a single checklist; you do not have to prepare anything else.
03
The review — days 2 to 5
Each specialist works through their discipline against the twelve points. Findings are written as they are made, with the evidence attached.
04
Ranking and sequencing — day 5
The whole team argues the findings against each other and ranks them. This is the part that turns six reports into one answer.
05
Walkthrough — days 6 to 7
A 45-minute session with the people who did the work. You keep the document and the recording regardless of what happens next.
No payment, no contract and no commitment at any point in this sequence.
- Fit
Who this audit is for
The audit is most useful when there is enough data to read and a real decision waiting on the answer.
Stores doing $25K to $2M a month
Enough volume for the data to mean something, and enough at stake that ranking the work properly is worth a week.
Teams choosing between hiring and appointing
You are about to commit to a salary or a retainer and want the constraint named before you commit to either.
Anyone who has just inherited an account
A new head of eCommerce, a new owner, or a team taking work back in-house after an agency relationship ended.
NOT WRITTEN FOR
Pre-launch stores with no data to read, and businesses whose unit economics do not work. If contribution margin after returns, carriage and fees is negative, no audit fixes that — pricing, product mix or cost base has to change first, and we will tell you so on the scoping call rather than after a week of work.
- Why us
Why our audit is different
Four things that are unusual, and one of them costs us work.
The framework is published
The twelve points we work through are on this site in full, with the thresholds. You can run the short version yourself before deciding whether to ask us.
Done by the people who would do the work
Not by a sales engineer and not by a template. The specialist who reviews your paid media is the person who would run it.
One constraint, not forty recommendations
A scored audit lets everyone feel moderately good about a store that is failing badly on one thing. We rank instead, and we defend the ranking.
We tell you when to walk away
If the answer is that you should hire in-house rather than appoint us, that is in the document. It costs us engagements and it is the reason people send us their friends.
- Questions
Audit FAQs
What it costs, what we need, and what happens afterwards.
Is the audit really free?
Yes. There is no fee, no card and no contract. We do it because a properly diagnosed prospect is a better conversation than a cold pitch, and because a reasonable share of the people we audit come back later. You keep the document and the recording either way.
What access do you need?
Read-only access to your analytics, ad accounts, store admin and any marketplace seller accounts in scope. We send one checklist and set everything up ourselves. We never ask for a password — access is granted through each platform’s own user permissions.
How long does it take?
About a week from the day access is granted: two days for setup and data, three for the review, then the ranking session and the walkthrough. The scoping call happens before any of that and takes thirty minutes.
What if I do not sell on marketplaces?
Then that discipline is out of scope and we spend the time elsewhere. The same applies to email if you have no programme, or paid media if you spend nothing. We audit what you actually run.
Will you just recommend your own services?
The ranked list frequently includes work we would not do — changing a pricing model, hiring a merchandiser, fixing a returns process. Where the answer is to build the capability in-house, that is what the document says. Read when to outsource eCommerce management for the version of that argument we published.
What happens after the walkthrough?
Nothing, unless you want it to. There is no follow-up sequence and no sales cadence. If you want a proposal we will write one against the ranked list; if you want to run the work yourself, the ninety-day sequence is written so you can.
Do you sign an NDA?
Yes, gladly, and we can sign yours rather than ours. Nothing from an audit is used as a case study without written permission, and client names are never used without it.
How is this different from the free audits other agencies offer?
Most are an automated crawl plus a call. Ours is a week of specialist attention against a published framework, delivered as a written document with a ranked answer. If you have had one of the automated kind, you will know the difference within the first ten minutes of the walkthrough.
- Start here
Request your free audit
Ten questions, about three minutes. A senior strategist replies within one business day with either a scoping call or an honest reason the audit is not right for you.
WHAT HAPPENS NEXT
1
Within one business day a senior strategist replies — not an SDR, and not an automated sequence.
2
A 30-minute scoping call establishes what is in scope. If the audit is not right for you, we say so here.
3
Read-only access is granted through each platform’s own permissions. We never ask for a password.
4
About a week later you get the document, the ranked list and a recorded walkthrough.
PREFER TO TALK FIRST?
If you would rather ask questions before requesting anything, the contact page has our direct details and the same form without the audit framing.
Or read the twelve-point framework first and run the short version yourself.
Not ready for an audit yet?
Run the twelve points yourself. The framework is published in full, with every threshold, and you are welcome to come back only when you have a constraint to name.