TikTok Shop Agency
A TikTok Shop Agency That Runs Creators, Content and Catalog as One System
Shop operations, catalog, affiliate and creator management, LIVE commerce, Shop Ads and creative — run by one team, because on TikTok Shop these are not separate channels.
- Affiliate and creator programmes managed actively, not opened and abandoned
- Shoppable video and LIVE treated as inventory, with a production calendar behind them
- Shop rating and violation points watched weekly, because they gate everything
340
Active affiliates
+4.8x
Shop GMV
3.1x
Shop Ads ROAS
4.8
Shop rating
The Problem
TikTok Shop seller challenges we solve
TikTok Shop punishes the things that work everywhere else and rewards things most eCommerce teams have never had to do. Twelve of the recurring failure modes.
Affiliate programme opened and abandoned
An Open Plan switched on at launch, a handful of creators who found it themselves, and no recruitment since.
Commission set without maths
A round-number commission rate chosen because it sounded reasonable, with no view of contribution after fees and returns.
No content pipeline
Two videos a month from the brand and nothing from creators, in a feed that consumes content faster than any other channel.
LIVE never attempted
A format that drives a large share of category GMV, left unused because nobody owns the run sheet.
Violation points accumulating
Listing and content violations nobody is tracking, until the shop is restricted and the reason is three weeks old.
Shop rating drifting down
Late dispatch and unanswered messages pulling the rating below the threshold where placement and creator interest suffer.
Catalog copied from Amazon
Titles and images built for a search-driven marketplace, dropped into a discovery-driven one where they do nothing.
Shop Ads run like Meta ads
Broad prospecting campaigns with polished brand creative, on a platform that rewards native content and proven organic performance.
Fulfilment not set up for the spike
A LIVE or a viral video sells three months of stock in an evening, and dispatch times collapse along with the rating.
No view of true unit economics
Commission, platform fees, sample seeding, returns and shipping outside the reporting, so GMV looks great and margin is unknown.
Response times too slow for the channel
Creator messages and buyer questions answered on a next-business-day rhythm in a channel that moves hourly.
Split across three vendors
An influencer agency, a media buyer and an ops person, none of whom can see the creator-to-conversion path end to end.
What We Do
Our TikTok Shop services
Eight services covering the whole shop. On TikTok Shop the creator and content work is not marketing support — it is the primary demand engine.
01
Seller Center operations, compliance, fulfilment coordination and the weekly rhythm that keeps the shop healthy.
02
Product & Catalog Management
Listings, variants, attributes and catalog structure built for a discovery feed rather than a search box.
03
Creator & Affiliate Management
Sourcing, outreach, seeding, commission strategy and ongoing performance management.
04
Video Shopping Ads, LIVE Shopping Ads, Product Shopping Ads and Spark Ads on content that already works.
05
Native content production, product tagging and the testing cadence the feed demands.
06
LIVE Commerce
Run sheets, hosts, product sequencing, scheduling and post-LIVE repurposing.
07
Product cards, pricing, offers and the checkout-adjacent levers the platform actually exposes.
08
GMV, contribution after commission and fees, creator cohort analysis and scaling decisions.
Selling on Amazon or Shopify too? Most of our clients do. See Amazon, Shopify, or all platforms we support.
Operations
Shop account & store management
The weekly operational work. On TikTok Shop it moves faster than anywhere else, because a single video can change your fulfilment requirement overnight.
- Seller Center account management — users, settings and notifications
- Product listing creation, updates and compliance review before publish
- Pricing, flash deals, vouchers and campaign participation
- Shop storefront, showcase and pinned product management
- Operational monitoring — violation points, restricted listings and appeals
- Inventory coordination including spike planning around LIVE and creator drops
- Fulfilment management across seller-fulfilled and Fulfilled by TikTok
- Performance reporting on GMV, creator contribution, ad spend and shop rating
- Ongoing optimization queued weekly and prioritised by likely revenue impact
Same operating model as our eCommerce management service, running at the pace this channel needs.
Catalog
Product listings & catalog optimization
The catalog on TikTok Shop is mostly a conversion asset rather than a discovery asset. It has to close the sale that a video started.
Research
- Category and trend research from Product Opportunity data
- Competitor product and price-position analysis
- Creator-content research on what is already selling
Listing Content
- Titles written for a mobile product card, not a search index
- Images that read at product-card size in a vertical feed
- Attributes and specification completeness
- Descriptions that close rather than describe
Catalog
- Categories and product structure
- Variants and SKU organization
- Bundles and value-set construction for the format
- Compliance review before publish rather than after restriction
Optimization
- Product-card conversion rate tracked by SKU
- Content-to-product attribution
- Price and offer testing
- Continuous updates on a documented cycle
A product card that works on Amazon frequently fails here, because the buyer arrived from a fifteen-second video rather than a search result.
Organic
TikTok Shop search & organic discovery
TikTok Shop has a search surface and it is growing, but most organic discovery still runs through the feed. Both need attention, and they need different work.
- Product title and keyword optimization for the in-app search surface
- Category placement and attribute completeness
- Hashtag and caption strategy on shoppable content
- Content SEO — hooks and spoken keywords that the platform indexes
- Product card optimization for the search results view
- Trend monitoring so content is published while demand exists rather than after
- Competitor and category visibility tracking
- Review volume and rating, which affect both search and creator willingness
- Ongoing optimization cycles across both search and feed surfaces
Web search is a separate opportunity and a separate discipline — our methodology for that is on the eCommerce SEO page.
Paid
TikTok Shop Ads & paid growth
Paid works best here as an amplifier of content that already proved itself organically. Running it as cold prospecting with brand creative is the expensive way to learn that.
- Video Shopping Ads built from content with proven organic performance
- LIVE Shopping Ads run during broadcast to extend reach in real time
- Product Shopping Ads for catalog coverage and lower-funnel capture
- Spark Ads whitelisting on creator content that is already converting
- Campaign structure built so creator, content and product performance are readable
- Audience and targeting strategy appropriate to a discovery feed
- Budget management across campaigns, creators and LIVE scheduling
- Creative testing cadence matched to how fast the feed exhausts a format
- Advertising performance measured against contribution after commission and fees
Our wider paid media methodology sits on the PPC & paid advertising page.
Creative
Shoppable content & creative production
Content is inventory on this channel and it depletes fast. Eight formats below, in roughly the order they earn their production cost.
Hook-led product video
Search: short form vertical video production phone
Creator UGC
Search: creator filming product review smartphone
Demo & how-to
Search: product demonstration video tutorial filming
Before & after
Search: before after product result comparison
Unboxing
Search: product unboxing video flat lay hands
LIVE set & staging
Search: live shopping broadcast studio setup
Product card imagery
Search: product photography white background studio
Offer & promo graphics
Search: sale promotional banner ecommerce design
- Hook-led product video where the first two seconds do all the work
- Creator UGC briefed for intent and left free on execution
- Demonstration and how-to content, which converts hardest in most categories
- Before-and-after formats where the category allows a credible claim
- Unboxing and packaging content, which is cheap and consistently effective
- LIVE set design, lighting and staging that survives a two-hour broadcast
- Product card imagery that reads at thumbnail size in a vertical feed
- Offer, voucher and flash-deal graphics for campaign moments
Full creative process and portfolio on our creative & content page. Placeholders above carry the stock search terms to replace them with.
Conversion
Conversion & shop performance optimization
The funnel here starts with content, not search. Each transition has its own levers, and the first one is not a merchandising problem.
Content
Product card
Add to cart
Purchase
Content
- Hook strength and watch-through rate
- Product tagging placement and timing in the video
- Creator credibility fit with the product
Product Card
- Card imagery and title legibility at feed size
- Price, voucher and shipping presentation
- Reviews, rating and social proof density
Offer
- Bundle and value-set construction for the format
- Flash deals and voucher timing around content drops
- Free-shipping thresholds tested against contribution
Trust
- Shop rating and review response
- Dispatch speed and delivery promise
- Returns handling and message response time
Shop rating is a conversion factor and a creator-recruitment factor at the same time. Creators check it before they agree to promote you.
Health
Shop operations & account performance
The monitoring layer. Violation points and shop rating gate visibility, ad eligibility and creator willingness, so this is commercial work.
- Violation point monitoring, cause analysis and appeal management
- Shop rating tracking against the thresholds that affect placement
- Listing status — restricted, unpublished and under-review products
- Content compliance review before publish rather than after takedown
- Inventory and availability monitoring with spike planning for LIVE and drops
- Fulfilment performance — dispatch time, tracking and delivery rate
- Returns, refunds and buyer-dispute handling
- Creator payout, commission reconciliation and sample-seeding tracking
- Operational reporting with an exception list rather than a data dump
Social Commerce
Creator, affiliate & social commerce
This is the section that makes TikTok Shop different from every other marketplace. Demand does not start with a search box — it starts with content someone chose to watch.
Content
Creator / affiliate
Product discovery
Shop
Conversion
Creator Sourcing
- Creator identification by category, audience and conversion history
- Outreach, negotiation and relationship management
- Sample seeding programmes with tracked attribution
- Creator briefing that leaves room for their voice
Affiliate Programme
- Open Plan, Targeted Plan and Shop Plan configured deliberately
- Commission strategy by margin band and creator tier
- Affiliate recruitment, approval and performance management
- Top-performer identification and exclusive arrangements
Shoppable Content
- Shoppable video production and product tagging
- Content formats tested against watch time and conversion
- Organic content calendar alongside creator output
- Whitelisting and Spark Ads on content that already proved out
LIVE Commerce
- LIVE shopping run sheets, hosts and product sequencing
- LIVE scheduling around category traffic patterns
- LIVE Shopping Ads amplification during broadcast
- Post-LIVE clip repurposing into evergreen shoppable video
Creator and affiliate performance is where most TikTok Shop growth actually comes from. Burying it inside “creative” is how sellers end up with a shop nobody discovers.
How It Works
Our TikTok Shop growth process
Six steps. Creator recruitment starts early, because building an affiliate base takes longer than anything else on this list.
01
Audit
Shop health, catalog, content, creator programme, ads and unit economics reviewed together. You keep the document either way.
02
Research
Category, trend and creator research, plus a contribution model with commission, platform fees, seeding and returns in it.
03
Build the Strategy
A twelve-month plan with a detailed first ninety days, commission structure, content calendar and creator recruitment targets.
04
Optimize & Implement
Catalog and product cards fixed first, creator recruitment started immediately, content pipeline stood up in parallel.
05
Amplify & Grow
Spark Ads on proven content, LIVE scheduling, Video Shopping Ads scaled onto what converted organically.
06
Monitor & Scale
Shop health, creator cohorts and contribution monitored weekly, then scaling into what proved out.
Creator recruitment has a lead time. Starting it in month three is the most common reason TikTok Shop programmes stall at month six.
Fit
TikTok Shop services by business goal
Start from the outcome you need this quarter. Most shops need two of these, not eight.
Business goal
How we help
Launch on TikTok Shop
Shop setup, catalog build, compliance review, commission structure and a launch content plan.
Build a creator base
Creator and affiliate management — sourcing, outreach, seeding and performance management.
Increase GMV
Creator programme plus shoppable content plus Shop Ads, sequenced rather than run in parallel from cold.
Start LIVE selling
LIVE commerce — run sheets, hosts, scheduling, staging and post-LIVE repurposing.
Improve ad efficiency
Shop Ads restructure — Spark Ads on proven content and creative testing cadence.
Improve conversion
Product cards, offers, bundles and the trust signals that close a feed-driven buyer.
Fix shop health
Operations — violation points, shop rating, dispatch performance and appeals.
Scale marketplace revenue
Integrated strategy across TikTok Shop, Amazon and your own store on one forecast.
Why Us
Why choose us for TikTok Shop
Eight reasons you can check rather than take on trust. Ask us for evidence on any of them.
We Actually Run Creator Programmes
Sourcing, outreach, seeding, negotiation and ongoing management — not an Open Plan switched on and left.
Content, Creators and Catalog in One Team
The creator-to-conversion path is visible end to end rather than split across three vendors.
Content Treated as Inventory
A production calendar and a testing cadence, because the feed exhausts a format faster than any other channel.
Honest Unit Economics
Commission, platform fees, seeding cost, returns and shipping in the reporting. GMV alone is not a result.
LIVE Capability
Run sheets, hosts and staging, plus the fulfilment planning that stops a good LIVE becoming a rating problem.
Shop Health Managed
Violation points and rating tracked weekly, with compliance review before publish rather than appeals after.
We Move at Channel Speed
Trends and creator conversations do not wait for a monthly call. Response times are set to match.
Multi-Marketplace Capability
TikTok Shop alongside Amazon, Walmart, eBay and your own store, on one catalog strategy and one forecast.
Proof
TikTok Shop results & case studies
Three shops with the baseline, the work and the outcome. Full write-ups on the case studies page.
beardbrand
TikTok Shop US — grooming
beardbrand creator content
Search: creator filming grooming product review
CHALLENGE
Open Plan affiliate programme with twelve active creators, all self-recruited. No outreach, no seeding, no commission strategy.
SERVICES
Creator & affiliate management, shoppable content, shop management.
STRATEGY
Treat creator recruitment as a pipeline with targets, and set commission by margin band rather than by round number.
RESULT
340 active affiliates within four months, shop GMV up 4.8x, and creator-attributed sales at 71% of total.
340
Affiliates
4.8x
GMV
71%
Creator-driven
Nutriblend
TikTok Shop US — supplements
Nutriblend shoppable video
Search: supplement product short form video
CHALLENGE
Shop Ads running polished brand creative as cold prospecting. High spend, low ROAS, and no organic content to learn from.
SERVICES
Shop Ads, shoppable video and analytics.
STRATEGY
Build an organic content pipeline first, then put paid budget only behind what the feed had already validated.
RESULT
Shop Ads ROAS from 1.2x to 3.1x, with Spark Ads on creator content outperforming brand creative by more than double.
3.1x
Ads ROAS
2.2x
Spark vs brand
+64%
Paid GMV
Aurelia Studio
TikTok Shop UK — jewellery & accessories
Aurelia LIVE set
Search: live shopping broadcast studio setup
CHALLENGE
Shop rating at 4.2 after a fulfilment backlog, and creators declining collaboration because of it.
SERVICES
Shop operations, fulfilment coordination and LIVE commerce.
STRATEGY
Fix dispatch and rating first, because creator recruitment was blocked behind it, then start LIVE with realistic stock cover.
RESULT
Shop rating to 4.8 within a quarter, creator acceptance rate up 3x, and a weekly LIVE now contributing 28% of GMV.
4.8
Shop rating
3x
Creator accept
28%
GMV from LIVE
FAQs
TikTok Shop FAQs
Eight questions that come up in most TikTok Shop conversations. More on our full FAQ page.
Is TikTok Shop just influencer marketing with a checkout?
No, though the creator programme is central. It is a full marketplace with a catalog, a search surface, ads, fulfilment options, seller performance standards and compliance rules. What makes it different is that demand starts with content someone chose to watch rather than with a search query, which changes what the catalog has to do and what the creative has to do.
What commission rate should we offer affiliates?
It depends on margin, category norms and how much creator competition exists for attention in your space. Too low and you cannot recruit; too high and volume makes you poorer. We model it by margin band and creator tier rather than picking one number for everything, and we review it as the programme matures.
Do we need to go LIVE?
In several categories it is a large share of GMV and hard to ignore. In others it is optional. What matters is whether you can staff it consistently, because an occasional LIVE with no rhythm rarely builds an audience. We will tell you honestly whether your category and your capacity justify it before you invest in staging and hosts.
Can you produce the content, or do we?
Both, usually. We produce brand-owned shoppable content and art-direct creator output through briefs. The strongest programmes have three sources running: brand content, creator affiliate content, and paid amplification of whichever of those is performing.
How do violation points work and how worried should we be?
Listing and content violations accumulate points against the shop, and enough of them restrict features or the shop itself. Most are avoidable with compliance review before publish, particularly around claims in supplements, beauty and health categories. We treat it as a pre-publish process rather than an appeals process.
Should we use Fulfilled by TikTok?
It depends on your margins, existing 3PL costs and how spiky your demand is. FBT helps with dispatch speed and handles the volume spike from a viral video or a good LIVE. It is not always cheaper. We model it rather than assume it, and a split across FBT and seller-fulfilled is often the answer.
How fast can we expect results?
Content and ads show inside 30 days. Creator programmes take longer — recruitment, seeding and the first content cycle typically means a meaningful base at 90 days and compounding after that. Anyone promising a large affiliate base in a month is describing a list, not a programme.
Who owns the shop and the creator relationships?
You do. We work under our own permissions in your Seller Center, and creator relationships are built in your name with the agreements held by you. If the relationship ends, we remove our access and everything stays with you.
Find out whether TikTok Shop can actually work for your category
Book a TikTok Shop audit. We will review your shop health, catalog, creator programme, content, ads and unit economics, and tell you honestly whether the category supports it — and what to fix first.