No listicles, no recycled statistics. Every article here comes from tests we have run and accounts we manage, including the experiments that failed.
The diagnostic our strategists run before a single budget decision is made.
Editor’s Choice / 12 August 2026
Most stores do not have a traffic problem. They have a constraint problem, and it is almost never the one the founder expects.
By Amara Reyes, Founder and Managing Director
Everything here is long enough to be useful. Browse by topic below if you are looking for something specific.
A twelve-point audit sequence for eCommerce accounts, covering measurement, margin, demand, conversion, channels and retention, and the three constraints it surfaces most often.
A five-tier Amazon campaign architecture that lets you cut wasted ad spend without cutting the volume that pays for it, with the segmentation, bidding and sequencing rules behind it.
The nine product page elements that reliably move eCommerce conversion, the four that rarely do, and a simple test for telling which group a proposed change belongs in.
Why category and collection pages carry more commercial search demand than product pages, what is missing from most of them, and how to decide which faceted combinations deserve their own page.
How AI assistants decide which products to cite, and the structured data, content and review signals that make an eCommerce catalogue quotable rather than merely indexed.
The abandoned cart sequence structure that recovers meaningful revenue, including timing, message order, the discount question, and how to measure recovery without double counting.
Why product feed quality decides more Google Shopping performance than bidding does, the order to fix fields in, and how to measure feed work without crediting it to the campaign.
An honest read on when an in-house eCommerce team is the right answer, when an agency is, and the three situations where neither will fix the underlying problem.
What actually has to be true before launching on a second marketplace, from catalogue readiness and fulfilment promises to cross-channel pricing policy and a realistic first ninety days.
ROAS ignores returns, carriage, fees and cost of goods. How to rebuild eCommerce reporting around contribution margin without losing the channel view, and what to ask your agency.
Seven topics, mapped to the seven places eCommerce revenue is usually lost.
The four articles our clients forward to their teams most often. Start here if you are new.
A summary of what we tested that month, what worked, what did not, and one thing worth doing in your store this week. No sequences, no upsells, unsubscribe in one click.
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Roughly two long form pieces a month. We write when we have something tested worth saying rather than to a content calendar, which is why there is no weekly filler here.
The specialists who do the work: our heads of marketplaces, SEO, CRO, retention and paid media. Every article is attributed to a named author and reviewed by a second practitioner before publishing.
Quote freely with attribution and a link. For full republication, syndication or use in training material, email us and we will usually say yes with a written permission.
No. Every article here comes from work we have actually done on client accounts, which is the whole point.
Unless a source is cited, figures come from aggregated, anonymised data across Dazzle Commerce client accounts. We state sample size where it is small enough to matter.
Insights is one of four branches. Guides give you a procedure, case studies show the work, and the hub indexes all of it.
The parent index: insights, guides, case studies and the tools still in production, in one place.
Three procedures with a defined output — a ranked constraint, a launch decision, a scored set of pages.
Six engagements with the constraint we found, the work we did and the numbers that moved.
Twelve engagements in brief across Shopify, Amazon, Walmart and BigCommerce.
If any of these articles described your store, book a free strategy call. We will tell you which of them applies and what we would do about it.
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