Scale. Optimize. Succeed.

+1 (555) 010-2400
Get Free Strategy Call
Creative & Content

Creative Built to Perform, Not Just to Look Right

Product content, ad creative, photography, video and copy for online retailers — produced at the volume paid channels actually consume, and tested against CTR, conversion rate and ROAS rather than internal preference.

  • Built by a team that also runs the ads and the store the creative lands on
  • Volume production, because one hero asset a quarter cannot feed paid social
  • Every concept tested and reported, including the ones that lost
Get a creative audit
See pricing

+41%

Best CR lift from PDP creative

Cadence Audio

6.1x

Blended ROAS on tested creative

beardbrand

340

Collection pages rewritten

Kitchenary

-27%

Return rate cut with fit content

Aurelia Studio

The Problem

The eCommerce creative challenge

Eight reasons creative stops working. Most of them are production and testing problems rather than taste problems.

Products do not stand out

The same manufacturer photography as forty other retailers, on a page that gives a shopper no reason to buy it from you.

Inconsistent brand presentation

The store, the ads, the emails and the marketplace listings each look like a different company, because three vendors made them.

Weak product descriptions

Spec sheets copied from the supplier. Nothing about who it is for, what it solves, or the objection that stops the purchase.

Low-performing ad creative

A handful of assets, all variations on one idea, fatiguing at the same time and taking CPMs up with them.

Generic marketplace listings

Amazon and Walmart images that meet the technical spec and communicate nothing, in a grid where the image is the entire pitch.

Content that does not communicate value

Beautiful assets that never say what the product does better, or why it costs what it costs.

Constant demand for campaign assets

Paid social consumes creative faster than any brand studio can produce it, so the calendar drives the work rather than performance.

Creative not optimised per channel

One asset resized for eight placements. It fits everywhere and works nowhere, because each channel rewards a different hook.

What We Do

Our eCommerce creative & content services

Eight services covering the assets an online retailer actually burns through in a year.

Product Content

Product descriptions, category content and merchandising copy at catalog scale.

Product Photography & Visuals

Product imagery, lifestyle visuals and image enhancement, produced or art-directed.

Performance Ad Creative

Creative for Google, Meta, TikTok and the other paid channels, built for testing.

Social Media Creative

Organic and paid social graphics, carousels and content that suits each platform.

Email Creative

Campaign graphics, promotional assets and email content that matches the flow.

Marketplace Content

Amazon, Walmart and marketplace listing images, A+ content and gallery sequences.

eCommerce Copywriting

Landing pages, campaigns, promotional copy and brand messaging that converts.

Video & Motion Creative

Short-form product video, ad cuts, animation and motion assets for paid social.

Creative feeds paid advertising, conversion optimization and email & retention — which is why it sits in the same team rather than at a separate studio.

Coverage

Creative across the customer journey & by channel

What the customer needs to see at each stage, and what each channel actually wants that asset to look like.

01

Discover

  • Social creative
  • Display ads
  • Video
  • Awareness content
02

Consider

  • Product imagery
  • Buying guides
  • Category content
  • Product education
03

Convert

  • Product page creative
  • Landing pages
  • Ad creative
  • Promotional content
04

Retain

  • Email creative
  • Loyalty campaigns
  • Product launches
  • Cross-sell content

Creative by channel

eCommerce Store

Product imagery, copy, banners, landing pages

Google Ads

Display & Shopping assets

Meta

Ads, video, carousels, social creative

TikTok

Short-form performance creative

Amazon

Listing images, A+ content, copy

Email

Campaign graphics & copy

Social

Posts, reels, promotional assets

The Work

What we create

Twelve asset types we produce regularly. Every tile below is a live image slot — the search terms are there so real work can replace them.

Product images

Search: ecommerce product photography white background studio

Product descriptions

Search: copywriter writing product content on laptop

Ad banners

Search: digital display advertising banner mockup

Social graphics

Search: social media content grid instagram mockup

Short-form videos

Search: short form vertical video production phone

Landing page creative

Search: ecommerce landing page design on laptop screen

Email graphics

Search: email newsletter design mockup on screen

Marketplace listing images

Search: amazon product listing images infographic style

Infographics

Search: product infographic feature callout design

Promotional banners

Search: sale promotional banner ecommerce design

Category content

Search: ecommerce category page layout design

Buying guides

Search: product buying guide editorial layout

Placeholders show the intended subject and the stock search terms to use. Replace them with your own product and campaign work as it is produced.

The Process

Our creative & content process

Six stages that loop. Stage six is what makes stage three better next month.

01

Discover

Brand, product, margin structure and the audience you are actually selling to. Plus what has already been tried and what the previous creative failed to say.

02

Research

Competitor creative, review mining for the language customers use themselves, and the objections that show up in support tickets.

03

Concept

Distinct angles rather than variations on one idea — different hooks, different value propositions, different formats.

04

Create

Production at volume, built per placement rather than resized. Copy, design, photography and motion in one workflow.

05

Review

One consolidated review round against brand rules and platform specs, so feedback arrives together rather than in fragments.

06

Test & Optimize

Live testing with a documented result either way, and the winning angles fed back into the next concept round.

Performance

Performance creative, testing & business goals

This is where we differ from a conventional design studio: creative is a variable we test, and it is measured down the same funnel your media buyer reports on.

Variables we test

  • Hooks
  • Headlines
  • Offers
  • CTAs
  • Product positioning
  • Images
  • Video concepts
  • Formats
  • Messaging
  • Audience & creative combinations

How creative performance is measured

CTR

Does the creative earn the click at an acceptable cost?

Engagement

Does it hold attention long enough to communicate the value?

Conversion Rate

Does the promise it makes survive the landing page?

CPA

What did the acquisition actually cost once it converted?

ROAS

And was it profitable against this product’s margin?

Creative by business goal

Launch a Product

Launch campaign + product creative

Increase Ad Performance

Performance creative + testing

Improve Product Sales

Product imagery + copy

Improve Conversion

CRO-focused page creative

Strengthen Brand

Consistent visual & content system

Enter a Marketplace

Marketplace listing content

Increase Engagement

Social & video content

Improve Retention

Email & lifecycle creative

Why Us

Why choose our creative & content team

Eight things that separate performance creative from a design retainer.

eCommerce-Focused Creative

Product grids, listing specs, feed images and PDP layouts are our normal constraints. A brand studio that mostly does campaigns treats those as an afterthought.

Performance-Driven Thinking

Every asset is briefed against a metric. If we cannot say what a concept is supposed to move, it does not get produced.

Brand + Conversion Balance

Creative that converts without eroding the brand, and brand work that does not quietly cost you conversion rate. Both constraints, one team.

Multi-Channel Expertise

Built per placement — Meta, TikTok, Shopping, Amazon and email each get an asset designed for them, not one asset resized eight ways.

Data-Informed Creative

Concepts come from review mining, search queries and previous test results, so the next round starts ahead of where the last one finished.

Scalable Content Production

Systems and templates that produce volume without every asset needing a designer, which is what paid social actually requires.

Integrated Marketing Team

The people making the creative sit next to the people buying the media and optimising the page it lands on.

Consistent Brand Execution

One system applied across store, ads, email and marketplace, so the brand looks like one company everywhere a customer meets it.

FAQs

Creative & content FAQs

Eight questions that come up before most creative engagements. More on our full FAQ page.

Both, depending on the engagement. We art-direct and produce product and lifestyle photography, and we also do image enhancement and retouching on existing assets. For large catalogs we will often build a repeatable shooting spec your team or a local studio can execute, because flying a photographer in for every new SKU is not a sustainable model.

More than most brands expect. A Meta account spending $20k/month typically needs 8–15 genuinely distinct concepts per month — not resizes — to avoid fatigue. That is the single most common reason paid social plateaus, and it is a production capacity problem rather than a targeting problem.

Yes, and we prefer to. If guidelines exist we work inside them and flag where a rule is genuinely costing performance so you can decide. If they do not exist, we can build a lightweight system covering the things that actually matter for eCommerce — type, colour, imagery treatment and layout rules for the templates that repeat.

Creative retainers typically run $2,500–$9,000/month depending on volume, whether photography and video are in scope, and how many channels you are feeding. Project work — a catalog content rewrite, a launch campaign, a marketplace listing set — is quoted separately. Our pricing page explains the approach.

A design agency optimises for the work looking right. We optimise for what it does to CTR, conversion rate and ROAS, because the same team is buying the media and running the store. That changes the volume we produce, the way we brief, and our willingness to kill an attractive concept that lost its test.

Our copywriters, working from your specs, review data and the search terms people actually use. At catalog scale we build a structured template driven by your attribute data for the long tail, and write the revenue-carrying pages properly by hand. We will tell you honestly which SKUs justify which treatment.

Short-form product video, ad cuts, animation and motion graphics, yes — the formats paid social and PDPs consume. Full brand film production with a crew and location is outside what we do, and we would point you to a production company rather than pretend otherwise.

A standard ad concept round is 5–7 business days from brief to first review. Product content at catalog scale depends on volume and how complete your attribute data is. Rush work is possible and we will say what it costs rather than quietly deprioritising something else to absorb it.

Find out what your creative is costing you

Get a creative audit. We will review your product content, ad creative and marketplace listings against what is actually performing in your category — whether or not you hire us.

Get a creative audit
See pricing and packages