Why Most eCommerce Audits Find the Wrong Problem
A twelve-point audit sequence for eCommerce accounts, covering measurement, margin, demand, conversion, channels and retention, and the three constraints it surfaces most often.
How to Cut Amazon ACoS Without Losing Volume: A Campaign Architecture Guide
A five-tier Amazon campaign architecture that lets you cut wasted ad spend without cutting the volume that pays for it, with the segmentation, bidding and sequencing rules behind it.
Nine Product Page Elements That Move Conversion (and Four That Do Not)
The nine product page elements that reliably move eCommerce conversion, the four that rarely do, and a simple test for telling which group a proposed change belongs in.
Category Pages Are the Most Undervalued Asset in eCommerce SEO
Why category and collection pages carry more commercial search demand than product pages, what is missing from most of them, and how to decide which faceted combinations deserve their own page.
Getting Your Products Cited by ChatGPT, Gemini and Amazon Rufus
How AI assistants decide which products to cite, and the structured data, content and review signals that make an eCommerce catalogue quotable rather than merely indexed.
The Abandoned Cart Flow Structure That Recovers 12 to 18% of Lost Revenue
The abandoned cart sequence structure that recovers meaningful revenue, including timing, message order, the discount question, and how to measure recovery without double counting.
Feed Optimisation Is the Highest-Leverage Work in Google Shopping
Why product feed quality decides more Google Shopping performance than bidding does, the order to fix fields in, and how to measure feed work without crediting it to the campaign.
When to Outsource eCommerce Management (and When Not To)
An honest read on when an in-house eCommerce team is the right answer, when an agency is, and the three situations where neither will fix the underlying problem.
A Realistic Checklist for Launching on Walmart, eBay or Etsy
What actually has to be true before launching on a second marketplace, from catalogue readiness and fulfilment promises to cross-channel pricing policy and a realistic first ninety days.
Why Your Agency ROAS Report Is Hiding a Margin Problem
ROAS ignores returns, carriage, fees and cost of goods. How to rebuild eCommerce reporting around contribution margin without losing the channel view, and what to ask your agency.