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Etsy SEO Tools Compared: What Each One Is Actually Good At
Every Etsy SEO tool sells the same promise — find the keywords, win the search. What separates them is the data they can actually see, because none of them gets Etsy search volume from Etsy. This compares six tools on where their numbers come from, what each one does better than the rest, and what you are really paying per month, with prices checked in October 2026.
TOOLS COMPARED
6 tools, 10 factors
READING TIME
9 min read
LAST UPDATED
Prices checked 10 October 2026
WRITTEN FOR
Etsy sellers & shop managers
No third-party tool can see Etsy’s own search volume. Every number you are shown is an estimate, and knowing how each tool estimates is the whole decision.
THE SHORT ANSWER
If you only want one answer: start on eRank’s free tier, and pay for a second tool only when you can name the gap
Two questions decide this, and neither is about features. First: are you researching what to sell, or optimising what you already sell? Second: are you running one shop or several? Answer those honestly and the shortlist is usually one or two names. The lists below are what we actually recommend to shops we manage.
Pick a research tool if
Deciding what to sell
You are validating product ideas, sizing a niche, or working out whether a category is already saturated before you make anything.
- You want estimated sales and revenue per listing, not just keyword counts
- You are comparing whole niches rather than single keywords
- You need to see which shops dominate a category and how fast they grew
- Product research matters more to you than tag optimisation right now
- You are willing to pay more for sales estimates, which cost more to produce
- EverBee or Sale Samurai will serve you better than a pure keyword tool
Pick an optimisation tool if
Fixing what you have
Your listings exist and some of them sell. You want to know which tags are wasted, which titles are working against you, and what to change first.
- You have a live catalogue and no appetite for launching new products yet
- You want listing audits that name the specific problem on a specific listing
- Tag and title work is your bottleneck, not product selection
- You would rather spend under $10 a month than under $30
- You want a free tier that stays free rather than a trial that ends
- eRank or Alura will serve you better than a product research tool
If both lists sound like you, start free on eRank and add EverBee only when you have a specific product decision to make. Two paid subscriptions for one shop is almost always waste.
- Comparison table
What you are actually choosing between
Ten things that genuinely differ between these tools, with the strongest and weakest of the six on each. Every figure here comes from the vendor’s own pricing page and was checked on 10 October 2026 — these companies change plans often, so verify before you subscribe. Each row is argued in full in the tool sections below.
What you are choosing on
Strongest of the six
Weakest of the six
A free tier that stays free
eRank: no time limit, no card, 5 keyword lookups a day forever
Marmalead: no free tier published at all, only a paid plan
Entry paid price
eRank Basic at $5.99 a month, or $65.99 for the year
EverBee: the first paid tier is Growth at $24.99 a month, billed annually
Cheapest serious annual commitment
eRank Pro at $94.99 a year, which is 200 keyword lookups a day
EverBee Business at $828 a year, nearly nine times eRank Pro
A one-off instead of a subscription
Marmalead: $300 once, the only lifetime option among the six
Everyone else: subscription only, so the cost never stops
Keyword lookups you actually get
eRank Expert: 500 a day, which no other tool publishes a match for
Sale Samurai Freemium: 20 searches a month, not a day
Listing audits
eRank: 5 a day free, rising to 500 a day on Expert
Marmalead and EverBee: no published audit allowance at all
Running more than one shop
eRank Expert: up to 100 shops connected, 5,000 listings
EverBee Growth: 3 stores, and unlimited only at $828 a year
Tracking competitors
eRank: 1 free, 5 on Basic, 50 on Pro, 200 on Expert
Marmalead: no published competitor allowance by tier
Sales and revenue estimates per listing
EverBee Growth and above: sales, revenue and conversion rate per listing
eRank: strong on keywords and audits, not built for revenue estimating
AI assistance included
EverBee Business: unlimited AI actions; Alura Basic gives 100 a month
eRank Free: one AI Listing Helper use a day, which is a taste rather than a tool
Summary only, and deliberately blunt. Every figure is from the vendor’s published pricing on 10 October 2026; plans and limits change without notice, so check before you pay. Note what is not in this table: none of these tools can see Etsy’s internal search volume, so every demand number any of them shows you is an estimate from a different method.
TOOL 01
2 min
eRank
The default recommendation, and the only one of the six with a free tier generous enough to do real work on. eRank is built around keyword lookups and listing audits rather than product research, and it prices like a utility: Basic is $5.99 a month and Pro is $9.99, where most of this category starts at $19 or more.
If you are optimising listings you already have, eRank does the job for the price of a coffee. If you are deciding what to make next, it is the wrong tool.
What eRank gives you
- A free plan with no time limit and no card: 5 keyword lookups and 5 listing audits a day, one shop, 50 listings
- Listing audits that flag the specific problem on a specific listing, 50 a day on Basic and 500 on Expert
- Competitor tracking from 1 shop free up to 200 on Expert
- The cheapest route to high volume in the category: 200 lookups a day on Pro at $94.99 for the year
Worth knowing: the free tier is the real product here. Five keyword lookups a day is enough to work through a small catalogue over a few weeks, and if you ever cancel a paid plan the account drops back to Free rather than locking you out.
Where eRank stops you
- Keyword ideas are not in the free plan at all — you get lookups, not suggestions
- No per-listing sales or revenue estimates, so it will not tell you whether a niche is worth entering
- The AI Listing Helper is capped at one use a day on Free, which is a demonstration rather than a feature
- One shop on Free and five on Basic, so multi-shop sellers are pushed up the tiers quickly
Watch out: the daily caps reset daily, not monthly, so they reward steady weekly work and punish the burst of research most sellers actually do the week before a launch.
Plan
Price
What the tier buys
Free
$0, no time limit, no card
5 keyword lookups and 5 audits a day, 1 shop, 50 listings, 1 competitor
Basic
$5.99/mo or $65.99/yr
100 lookups and 50 audits a day, keyword ideas, 5 competitors, 200 listings
Pro
$9.99/mo or $94.99/yr
200 lookups and 200 audits a day, 50 competitors, 4,000 listings, 10 shops
Expert
$29.99/mo or $269.99/yr
500 lookups and 500 audits a day, 200 competitors, 5,000 listings, 100 shops
Annual saving
Pro drops to $7.92 a month equivalent
Expert drops to $22.50 a month equivalent
If you cancel
Account reverts to Free at the end of the period
You keep working, just at 5 lookups a day
Four tiers, and the gap between them is allowance rather than capability. Decide on how much research you do per week, not on feature lists. Prices checked 10 October 2026.
THE EDGE — CHEAPEST SERIOUS ALLOWANCE
Nothing else in this comparison gives you 200 keyword lookups a day for under $100 a year. If your work is tags, titles and audits across an existing catalogue, start on Free, move to Pro when the daily cap starts costing you time, and ignore the rest of this page. If you need to know what a niche earns before you commit to making anything, eRank will not answer that — read the EverBee section.
TOOL 02
2 min
Marmalead
The oldest name in Etsy SEO and the only one of the six that will sell you the tool outright: $300 once, no subscription. Everything else about its pricing is one product at one price — $19 a month, $53 a quarter or $190 a year — with no tiers to decode. What you cannot do is try it first.
One price, one product, and a lifetime option nobody else offers. Also the only tool here you must pay to see.
What Marmalead gives you
- A lifetime licence at $300, which the vendor costs against five years of subscription
- No tier puzzle: every feature is in the one plan, so nothing is gated behind an upgrade
- A workflow built around brainstorming, analysing and then applying terms to listings
- Multiple shops on the same account rather than as a paid add-on
Worth knowing: the lifetime deal only makes sense if you are certain you will still be selling on Etsy in two years. At $19 a month it pays back in about sixteen months; before that, the annual plan at $190 is the cheaper mistake.
Where Marmalead stops you
- No free tier at all, and no free trial stated on the pricing page
- No published usage caps, so you cannot compare its allowance against eRank’s before paying
- At $19 a month it is more than three times eRank Basic for work that overlaps heavily
- No per-listing sales or revenue estimates, so it will not size a niche for you either
Watch out: because the limits are not published, the only way to find out whether the allowance suits how you work is to subscribe. Budget a month as the cost of finding out.
THE EDGE — BUY IT ONCE
Marmalead is the right answer for an established seller who is tired of subscriptions and wants one keyword tool permanently. For anyone still deciding whether Etsy is their channel, paying $300 up front for a tool you have not tried is the wrong order of operations — start on eRank’s free tier instead.
TOOL 03
2 min
Alura
The broadest tool of the six, and the one that tries to be a whole back office rather than a keyword tool: research, listing optimisation, A/B tests, Pinterest scheduling, customer follow-ups, email. It has a free tier, and the paid ladder runs $7.99, $14.99 and $29.99 a month.
Alura is the only one here that will also run your Pinterest and your follow-up emails. Whether that is a feature or a distraction depends on what you already pay for.
What Alura gives you
- A free tier with 5 daily searches per tool, 10 listings optimised, a profit calculator and the Chrome extension
- A/B testing built in: 4 active tests on Growth, 20 on Professional — nothing else here offers it
- Pinterest scheduling at 15 pins a day on Growth and 40 on Professional
- 100 AI responses a month from Basic at $7.99, plus 50 customer follow-ups
Worth knowing: the A/B testing is the genuinely differentiated part. If you have enough traffic per listing for a test to reach a conclusion, that is worth more than another keyword database.
Where Alura stops you
- The annual toggle advertises up to 50% off but the pricing page does not publish the annual figures
- Research databases are described as limited on Free and Basic, and full only from Growth at $14.99
- Multiple shops are Professional only, at $29.99 a month
- Breadth means overlap: if you already pay for Pinterest scheduling or email, you are buying it twice
Watch out: most of the features that make Alura look like the best value sit on Growth or Professional. Compare $14.99 Growth against eRank Pro at $9.99, not the $7.99 Basic against it.
THE EDGE — TESTING AND BREADTH
Pick Alura if you want one subscription covering research, optimisation and the marketing jobs around them, and especially if you will actually run A/B tests. If you only need keywords and audits, you are paying for a lot of surface area you will not open.
TOOL 04
3 min
Sale Samurai
Positioned squarely on product research rather than listing housekeeping: find demand, see what is selling, copy the pattern. Pricing is simple at $19.99 a month or $199.90 a year, and unlike Marmalead there is both a free tier and a three-day trial before you commit.
A research tool with a trial. The free tier is monthly rather than daily, which suits the way most sellers actually research.
What Sale Samurai gives you
- A free tier with 20 keyword searches and 10 listing analyses a month, no payment method needed
- A three-day free trial on the paid plans, cancellable — the only trial among the six
- Search volume and trend data presented for product validation rather than tag tweaking
- A Chrome extension included rather than sold separately, plus a shop analytics dashboard
Worth knowing: a monthly allowance of 20 searches matches how research actually happens — in bursts before a launch — where eRank’s 5 a day only rewards steady weekly use. For validating two or three product ideas, the free tier may be all you need.
Where Sale Samurai stops you
- No numeric limits published for the paid plans, so you cannot size the allowance before subscribing
- No published listing-audit allowance, so it will not replace eRank for catalogue housekeeping
- At $19.99 a month it is double eRank Pro and sits above Alura Growth
- Three days is a short trial for a tool whose value shows over a full research cycle
Watch out: the pricing page labels the free plan with a three-day trial and cancel-anytime note, which reads oddly on a plan that costs nothing. Check what you are actually signing up to at checkout.
THE EDGE — TRY BEFORE YOU BUY
Sale Samurai is the one to pick if you want research data and you refuse to pay before testing the tool on your own niche. Use the free monthly allowance to validate a product idea; upgrade only if the first pass proves the data is better than what eRank gives you for a third of the price.
WHO IT IS NOT FOR
If your catalogue is live and your problem is that half the listings have lazy tags, this is not your tool. Sale Samurai answers “what should I make?” and charges accordingly; eRank answers “what is wrong with what I already sell?” for a third of the money.
TOOL 05
2 min
EverBee
The most expensive tool here and the only one whose paid plans lead with estimated sales, revenue and conversion rate per listing. That is a different product from keyword research, and it is why Growth costs $24.99 a month billed annually while eRank Pro costs $9.99.
You are not paying for keywords here. You are paying for an estimate of what a listing earns — and that is the number that decides whether a niche is worth entering.
What EverBee gives you
- Estimated sales, revenue and conversion rate per listing from Growth upwards
- Trend and growth-rate data on listings, extending to 24 months and beyond on Business
- A Hobby plan that is free forever with 10 keywords and basic product analytics, no card
- Unlimited keyword research with a keyword score from Growth, plus a tag analyser
Worth knowing: remember what these figures are. Nobody outside Etsy sees real sales data, so every revenue number is modelled. Treat them as a way of ranking niches against each other, not as an accountant’s forecast.
Where EverBee stops you
- No free trial at all: you go from the free Hobby plan straight to an annual commitment
- Growth and Business prices are published billed annually, at $299 and $828 a year
- The Hobby plan omits trends, advanced filters, the tag analyser and keyword score — the things people come for
- Business at $828 a year is nearly nine times eRank Pro, for work that overlaps on keywords
Watch out: the monthly-billed prices for Growth and Business are not published, only the annual-equivalent figures. Assume a year’s commitment unless checkout tells you otherwise.
THE EDGE — REVENUE ESTIMATES
EverBee earns its price in exactly one situation: you are about to invest real money and time in a new product line and you want to know what the category earns before you commit. For that decision, $299 is cheap. For weekly tag maintenance on a catalogue that already sells, it is a luxury — keep eRank for that and buy EverBee for a month when you have a decision to make.
TOOL 06
2 min
eHunt, formerly EtsyHunt, and the rest
EtsyHunt now trades as eHunt.ai, and that rebrand is the first thing to know about it: a tool changing its name and broadening beyond Etsy is a tool whose roadmap may not follow your shop. It offers a free tier and paid plans, but we are not quoting its rates here because its pricing page did not render readable prices when we checked on 10 October 2026.
We would rather tell you we could not verify a price than print a number we did not check. Confirm it on the vendor’s own page before you subscribe to anything here.
What else is worth a look
- eHunt, formerly EtsyHunt: free tier plus paid plans, rates not verified at time of writing
- Etsy’s own search bar and its autocomplete suggestions, which cost nothing and reflect real queries
- Etsy Search Analytics inside Shop Manager, the only data here that comes from Etsy itself
- Google Keyword Planner for the Google demand behind the same products, which Etsy listings also rank for
Worth knowing: Etsy’s own Search Analytics is the only source in this list with genuine Etsy data behind it. Every seller has it, it is free, and most never open it.
Why we are not ranking these
- We only rank tools whose pricing and limits we could read on the vendor’s own page
- Affiliate-driven roundups tend to rank whoever pays most, which is why the orders never agree
- Etsy’s own data is not a competitor to these tools; it is the baseline they are estimating
- A tool that has just rebranded deserves a few months before you build a process on it
Watch out: most “best Etsy SEO tool” lists are affiliate pages. Check whether the ranking changes when you follow a different link, and check the date on any price you are shown.
We earn nothing from any link on this page. If a tool is wrong for you we have no reason to say otherwise.
THE EDGE — FREE AND ALREADY YOURS
Before you pay anything, spend an hour in Etsy Search Analytics and the autocomplete bar. It is the only Etsy-sourced data available to you, it is free, and it will tell you whether the paid tools are confirming reality or inventing it.
HOW TO CHOOSE
2 min
How to choose in ten minutes
Feature lists are the least useful way to pick, because all six do keyword lookups and all six will show you a number. Two questions do the real work, and they are about your shop rather than the software.
Answer these two honestly and the shortlist usually has one name on it.
Are you choosing products or fixing listings?
- Fixing listings that already sell: eRank, and the free tier may be enough
- Deciding what to make next: EverBee for revenue estimates, Sale Samurai if you want a trial first
- Both, on one subscription: Alura at $14.99 Growth is the closest thing to a compromise
- This single question eliminates four of the six for most sellers
How to check: count how many listings you changed in the last month versus how many new products you launched. Whichever number is bigger decides your tool.
How often will you actually use it?
- A little every week: eRank’s daily caps suit you and the free tier may never bind
- A burst before each launch: Sale Samurai’s monthly allowance fits better than a daily one
- Honestly, rarely: stay free on all of them and use Etsy Search Analytics instead
- Daily, across several shops: eRank Expert at $269.99 a year is the only tier built for it
How to check: look at the last three months. If you did not open a keyword tool in two of them, you do not have a tool problem, you have a routine problem, and no subscription fixes that.
AND THE MISTAKE ALMOST EVERYONE MAKES
Paying for two tools at once. Sellers subscribe to a keyword tool, find it does not estimate revenue, add a research tool, and end up at $35 a month for one shop while using maybe a fifth of either. Pick the one that matches the job in front of you now, run it for a quarter, and only add a second when you can name the specific question the first one cannot answer.
THE LIMITS
2 min
What no Etsy SEO tool can do for you
This is the part the vendors leave out. Etsy does not publish its search volume to anyone, so every number in every one of these tools is modelled from somewhere else — scraped listing data, Google volume, autocomplete patterns, inferred sales. The estimates are useful for ranking options against each other. They are not measurements.
A tool can tell you which of two keywords looks better. It cannot tell you what Etsy’s algorithm will do with your listing.
What the tools genuinely help with
- Finding long-tail phrasings you would not have thought of yourself
- Ranking a shortlist of niches or keywords in rough order of opportunity
- Spotting listings in your own shop with wasted or duplicated tags
- Seeing which competitors grew, so you can study what they changed
Worth knowing: the tools agree with each other far less than you would expect on the same keyword. When two of them disagree sharply, that is a signal the data is thin, not that one of them is right.
What they cannot touch
- Photography, which moves click-through rate more than any tag ever will
- Price, shipping cost and processing time, all of which Etsy weighs in placement
- Reviews and your shop’s conversion history, which no external tool can improve
- Whether the product is something people actually want to buy
Watch out: a shop with great tags and weak photography loses to a shop with average tags and excellent photography. If your click-through rate is the problem, no keyword tool on this page will fix it.
SPEND THE FIRST HOUR FREE
Open Etsy Search Analytics in Shop Manager, note which queries already bring you impressions, and compare those against whatever a tool tells you. If the tool confirms what Etsy is already showing you, trust it a little more. Our Etsy SEO guide walks through the method, and our creative team handles the photography side that tools cannot.
- Decision table
Match the tool to your situation
Rather than scoring features, score the facts about your own shop. If a row marked decisive applies to you, it usually settles the question on its own.
If this is true of you
How heavily to weight it
Which way it points
Budget is genuinely zero right now
Decisive
eRank Free, plus Etsy Search Analytics
You need revenue estimates before committing to a product line
Decisive
EverBee Growth, $299 a year
You refuse to pay for anything you have not tried
High
Sale Samurai, the only three-day trial
You want A/B testing on listings, not just keywords
High
Alura Growth, $14.99 a month
You run several shops
High
eRank Expert: 100 shops for $269.99 a year
You are sick of subscriptions and plan to sell on Etsy for years
Medium
Marmalead lifetime, $300 once
Fewer than 30 listings, selling steadily
Medium
Any free tier — paid adds little at this size
Your click-through rate is the problem, not your ranking
Decisive
None of them — fix photography and price first
A framework, not a scoring formula. Two sellers with identical answers can reasonably choose differently, usually because of how they prefer to work rather than what the tool does.
Start with the decisive rows
Three rows settle most decisions on their own: whether budget is zero, whether you need revenue estimates, and whether your real problem is click-through rate rather than ranking. Work down from there rather than totalling every row.
Break ties on how you work
When two tools come out level, pick the one whose allowance matches your rhythm: daily caps if you work a little each week, monthly caps if you research in bursts before a launch.
Review it every quarter
These vendors change plans and limits often, and the tool that was right at 30 listings is rarely the right one at 300. Put a calendar note to re-check what you are paying for, and cancel anything you did not open last month.
- Next steps
Where to go once you have picked one
A tool shows you the keyword. These pages are about what you do with it.
01
LEARN THE METHOD
How Etsy search actually ranks listings, how to build titles and tags that survive a quiet month, and what to change first on a listing that gets impressions but no clicks.
02
IF YOU WANT IT RUN FOR YOU
Listing optimisation, tag and title work, Etsy Ads and the weekly rhythm that keeps a shop ranking, run by the same team that writes these comparisons.
03
IF THE PROBLEM IS THE PHOTOS
Impressions without clicks is almost never a tagging problem. If your listings are being seen and skipped, the image is doing the damage and no tool on this page will tell you that.
04
IF YOU ARE STILL UNSURE
We review your shop, your Etsy search analytics and your listings, and tell you whether keywords are genuinely the constraint on growth. Often they are not.
- Questions
Etsy SEO tools: FAQs
What sellers ask us once they have read the table and want the short version.
What is the best Etsy SEO tool?
There is no single answer, which is why this page compares six rather than crowning one. The short version: eRank is the best value and the only genuinely usable free tier, EverBee is the one worth paying for if you need revenue estimates, Alura is the broadest single subscription, Sale Samurai is the one you can trial, and Marmalead is the one you can buy outright. For most sellers optimising an existing catalogue, eRank Free then eRank Pro is the whole answer.
Is a free Etsy SEO tool good enough?
For many sellers, yes. eRank Free gives you 5 keyword lookups and 5 listing audits a day with no time limit and no card, which is enough to work through a catalogue of 30 to 50 listings over a few weeks. Alura, Sale Samurai and EverBee all have free tiers too. Pay only when you can name the thing the free tier stopped you doing.
Where do these tools get Etsy search volume?
Not from Etsy. Etsy does not publish search volume to third parties, so every figure these tools show is modelled — from scraped listing and sales signals, from Google volume for the same phrases, from autocomplete patterns, or from their own user data. That is why two tools can give very different numbers for the same keyword. Use them to rank options against each other, never as a measurement.
Do I need two tools?
Almost certainly not. The common pattern is a seller paying for a keyword tool and a research tool at once — often $35 a month or more for a single shop — and using a fraction of either. Run one for a quarter. Add a second only when you can state the specific question the first one could not answer.
Is eRank or Marmalead better?
They overlap more than either would like to admit, and the deciding factors are price and trial rather than capability. eRank starts free and its paid tiers are $5.99 to $29.99 a month with published allowances. Marmalead is $19 a month with no free tier, no stated trial and no published limits, but it is the only one you can buy once, for $300. If you want to try before paying, that settles it.
Will an Etsy SEO tool actually increase my sales?
Only if keywords were your constraint. A tool can find you a better phrasing and spot wasted tags, and on a shop with lazy titles that is worth real money. It cannot improve your photography, your price, your shipping time or your reviews — and in the shops we audit those are more often the reason listings get impressions and no clicks. Check your click-through rate in Etsy Search Analytics before you subscribe to anything.
Do you earn commission from these tools?
No. There are no affiliate links on this page and we are not paid by any of these vendors. We manage Etsy shops for clients, and our interest is in those shops performing — which means telling you when a free tier is enough and when a tool will not fix your problem. Most “best Etsy SEO tool” lists you will find are affiliate pages, which is why their rankings disagree.
What should I do before buying any of them?
Open Etsy Search Analytics in Shop Manager. It is free, every seller has it, and it is the only data here that comes from Etsy itself. Note which queries already bring you impressions and what your click-through rate is on each. If impressions are low, a keyword tool may help. If impressions are fine and clicks are not, buy photography instead. Our free audit will tell you which it is.
- Related services
The team behind whichever tool you pick
A tool finds the keyword. These are the services that turn it into orders.
Listing optimisation, tag and title work, Etsy Ads and the weekly routine that keeps a shop ranking rather than drifting.
The lever no keyword tool can pull. If your listings are seen and skipped, this is the fix, not another tag rewrite.
If Etsy is one of several channels, the catalogue, pricing and advertising need planning together rather than per platform.
- Keep reading
Related guides and comparisons
Where to go next, depending on whether you have picked a tool or still need the method.
GUIDE
How Etsy search ranks listings, how to write titles and tags that hold up, and what to change first when impressions stall.
GUIDE
If Etsy is one channel among several, this is the same kind of comparison for the two biggest US marketplaces.
INSIGHT
How to work out whether keywords are genuinely your constraint, before you spend money on a tool that was never going to fix it.
Not sure keywords are the problem?
Most Etsy shops we review are held back by photography, price or processing time — not by their tags. A free audit will tell you which, before you spend anything on a subscription.