Marketplace Management & Marketing
Marketplace Management & Marketing Built to Grow Your Brand Across Leading Marketplaces
Account operations, catalog and listings, marketplace SEO, sponsored advertising, product creative and international expansion — run by one integrated team across twelve marketplaces on four continents, against one set of numbers.
- Management and marketing under one team, because on marketplaces they are the same job
- Twelve marketplaces from North America to South Asia, the Gulf and Africa
- Measured on contribution after commission, fulfilment, ads and returns — not on GMV
12
Marketplaces
4
Continents
8
Disciplines
1
Set of numbers
The Problem
The marketplace growth challenge
Selling on one marketplace is difficult. Managing growth across several is a different problem entirely — twelve of them below, and most sellers we meet are living with at least five.
Multiple accounts, no shared view
Four seller dashboards, four logins, four definitions of a good week, and no way to compare them.
Large catalogs nobody owns
Thousands of SKUs across channels, each needing different attributes, and no one accountable for keeping them right.
Inconsistent listings
The same product described three different ways, with different images and different specs, on three marketplaces.
Poor marketplace visibility
Products that never surface in search or filtered browsing, because attributes and content were never completed.
Rising advertising costs
Cost per click climbing every quarter while campaign structure stays exactly as it was at launch.
Twelve different algorithms
What ranks on Amazon does not rank on Etsy, Shopee or Alibaba.com. One playbook cannot serve all of them.
Different policies and requirements
Category approvals, compliance rules and seller obligations that differ by marketplace and by country.
Pricing and promotion complexity
Vouchers, coupons, flash sales and shipping subsidies stacking into orders that lose money at volume.
Weak product content
Imagery and copy built for your own store, reused where the rules, sizes and buyer expectations are different.
Operational issues found late
Suppressed listings, stock-outs and rating drift discovered a month after they started costing money.
Expansion that stalls
A new market opened on optimism, with no localisation, no landed-cost model and no local demand research.
Fragmented reporting
Numbers that never reconcile against your accounts, so nobody can say which channel actually makes money.
What We Do
Our marketplace management & marketing services
Eight pillars covering the whole channel. Each links through to the specialist service behind it — the methodology lives there, the marketplace application lives here.
01
Day-to-day seller account operations, settings, compliance and the weekly rhythm that keeps accounts healthy.
02
Listings & Catalog Management
Product data, listing creation, attributes, variations, categories and catalog hygiene at scale.
03
Keyword and attribute research built for marketplace search behaviour rather than for Google.
04
Sponsored products, brands and display, structured by product, margin band and objective.
05
Listing imagery, infographics, video and enhanced content built to each marketplace’s rules.
06
Listing effectiveness, offer presentation, pricing position and the trust signals that close the sale.
07
Marketplace Operations
Account health, promotions, catalog issues, inventory and seller-performance monitoring.
08
Contribution reporting by channel and product, plus the scaling and expansion strategy behind it.
Running your own store as well? Our eCommerce management and eCommerce marketing services cover the storefront side, and the platforms page lists everything we work on.
Where We Work
Marketplaces we manage
Twelve marketplaces, each with a dedicated team and its own page explaining exactly how we run it. Consumer marketplaces in seven regions, plus one B2B wholesale marketplace with an entirely different funnel.
North America / Global
Account and catalog management, Amazon SEO, Sponsored Products, Brands and Display, A+ content and Brand Store.
North America
Seller Center operations, listing quality, Walmart Connect advertising and Pro Seller performance.
North America / Global
Listing management at scale, item specifics, Promoted Listings, pricing strategy and seller performance.
North America / Global
Etsy SEO, listing creative, shop branding, Etsy Ads and the shop-quality signals that drive placement.
North America / Global
Creator and affiliate programmes, shoppable video, LIVE commerce, product listings and Shop Ads.
South Asia
Pakistan, Sri Lanka, Bangladesh, Nepal and Myanmar — store operations, campaigns and sponsored ads.
Southeast Asia
Shop operations, campaigns and vouchers, Shopee Ads, Shopee Live and listing optimization.
Southeast Asia
Seller Center operations, Sponsored Solutions, campaigns and vouchers, LazLive and catalog quality.
Middle East
Saudi Arabia, the UAE and Egypt — Seller Lab operations, bilingual listings and Sponsored Products.
Africa
Nigeria, Kenya, Egypt, Morocco and West Africa — Seller Score, catalog, advertising and campaigns.
Cross-Border
Market localisation, landed-cost pricing, international catalog strategy, ads and promotions.
B2B / Wholesale
Supplier profile, wholesale catalog, search visibility, RFQ handling and buyer acquisition.
Also selling on your own storefront? See Shopify, WooCommerce, BigCommerce and Adobe Commerce, or all sixteen platforms we support.
Operations
Marketplace account & store management
The weekly operational work that most agencies leave to you. On marketplaces, seller health and listing status gate visibility directly, which makes operations commercial work rather than admin.
- Seller account management — users, settings, notifications and compliance
- Storefront and brand-page management where the marketplace supports it
- Catalog maintenance, product creation and rejected-listing resolution
- Product updates — attributes, variations, imagery and specification changes
- Promotions, deals, vouchers and campaign registration across channels
- Pricing coordination so your channels stop undercutting each other
- Inventory and availability monitoring, including campaign stock cover
- Marketplace performance — seller ratings, defect rates and policy standing
- Operational issue monitoring with an exception list rather than a data dump
- Reporting on GMV, ad spend, account health and contribution by channel
Same operating model as our eCommerce management service, applied across every marketplace account you run.
Visibility
Marketplace listings, SEO & content
These three are one workflow, not three services. Research feeds the listing, the listing carries the content, the content drives search placement, and placement is worth nothing if the listing does not convert.
Keyword & market research
Product listing
Content & creative
Search visibility
Conversion
Research
- Marketplace keyword research per channel and per language
- Competitor listing and price-position analysis
- Category, attribute and compliance requirement mapping
Listing Build
- Product titles written to each marketplace’s conventions and limits
- Bullets, descriptions and structured specifications
- Attributes completed in full, which drives filtered browsing
- Category placement, variations and catalog taxonomy
Content & Creative
- Main imagery meeting each platform’s guidelines
- Infographics and specification graphics
- Lifestyle imagery and scale references
- Video and enhanced content where the marketplace supports it
Optimization
- Search visibility tracked by keyword and product
- Content quality and completeness scored where exposed
- Conversion rate by product and by traffic source
- Continuous optimization cycles rather than a one-off rewrite
Platform-specific implementation lives on each marketplace page. Our wider methodology sits on the eCommerce SEO and creative & content pages.
Paid
Marketplace advertising & growth
Marketplace advertising buys placement next to purchase intent, which makes it efficient and easy to overspend on at the same time. The point is not more spend — it is spend that survives contribution.
Visibility
Traffic
Sales
Efficiency
Scale
Ad Formats
- Sponsored product placement in search and browse
- Sponsored brand and storefront placement
- Display and off-platform retargeting where available
Targeting
- Keyword targeting with negative discipline
- Product and category targeting
- Audience and remarketing where the platform supports it
Management
- Campaign structure by product, margin band and objective
- Bid management by placement and competitive position
- Budget pacing built around the campaign calendar
Measurement
- Search-term analysis reviewed weekly, not monthly
- ACOS and TACOS read together rather than separately
- Performance judged on contribution after all channel cost
Our general paid media methodology — Google, Shopping, Meta and Performance Max — sits on the PPC & paid advertising page. This section is about marketplace ad systems specifically.
Expansion
Multi-marketplace & international expansion
This is the part most marketplace agencies do not do. Adding a marketplace is easy; adding one that earns its operating cost is a research, localisation and logistics decision before it is a listing decision.
Marketplace coverage map
Search: world map global ecommerce marketplace regions illustration
Marketplace Selection
- Channel selection by category demand rather than by marketplace size
- Competitive density and price-position analysis before you commit
- Operating-cost model per channel — the real cost of being there
Market Research
- Local demand, seasonality and category behaviour per country
- Buyer expectations on delivery, payment and returns
- Regulatory, certification and category-approval requirements
Catalog Adaptation & Localization
- Listing translation and genuine localisation, not machine output
- Sizing, voltage, compatibility and compliance stated per market
- SKU selection — not every product travels well
- Imagery and creative adapted to local buying context
Pricing & Positioning
- Landed-cost pricing including duty, shipping and payment fees
- Price position against local competitors, not against your home market
- Product positioning and range strategy per region
- Regional promotion calendars planned a quarter ahead
We cover North America, South Asia, Southeast Asia, the Middle East, Africa and cross-border global selling. Each region has its own operational reality — cash on delivery in one, campaign calendars in another, bilingual listings in a third — and each gets planned separately rather than copied. Placeholder above carries the stock search terms to replace it with.
How It Works
Our marketplace growth process
Six steps, applied the same way on every marketplace we run. The audit is the part that changes most by channel; everything after it follows the same discipline.
01
Audit
Account health, catalog, listings, marketplace SEO, advertising, content and operations reviewed together, per channel. You keep the document whether or not you hire us.
02
Research
Keyword, competitor and price-position research per marketplace and market, plus a contribution model with commission, fulfilment, ads and returns in it.
03
Strategy
A twelve-month plan with channel roles, catalog and pricing decisions, campaign calendars, named owners and target metrics per stage.
04
Setup & Optimize
Catalog, listings and account health first, so advertising and campaigns land on channels that can actually convert the traffic.
05
Market & Manage
Advertising, promotions, creative and day-to-day operations run together on a weekly rhythm rather than in separate workstreams.
06
Measure & Scale
Contribution monitored weekly by channel, then scaling — more SKUs, more ad coverage, or a new marketplace once the current one is working.
The sequencing matters more than the tactics. Paying for traffic into a suppressed account or an incomplete catalog is the most common and most expensive mistake on marketplaces.
Fit
Marketplace solutions by business goal
Start from the outcome you need this quarter. Most sellers need two of these, not nine.
Business goal
How we help
Launch on a marketplace
Account setup, catalog upload, category approval and listing build, with a launch plan per channel.
Increase product visibility
Marketplace SEO — keyword research, attribute completion and content quality work.
Generate more sales
Marketplace SEO plus advertising, sequenced so the listings are ready before the spend starts.
Improve conversion
Listing and creative optimization — imagery, specifications, offer presentation and trust signals.
Improve ad efficiency
Marketplace PPC restructure — separation by product and margin band, then pacing and negatives.
Manage large catalogs
Catalog management — bulk operations, attribute completeness and listing-health monitoring.
Expand internationally
Multi-marketplace strategy — channel selection, localisation, landed-cost pricing and regional execution.
Reduce operational workload
Marketplace management — we run the accounts, you keep the ownership and the decisions.
Scale marketplace revenue
Integrated management and marketing across every channel, on one catalog plan and one forecast.
Why Us
Why choose us for marketplace growth
One partner for marketplace management, marketing and expansion. Eight reasons you can check rather than take on trust.
Management + Marketing Together
Operations and growth in one team, because seller health and listing status control how much traffic your ads can even reach.
Multi-Marketplace Expertise
Twelve marketplaces run in-house, with specialists per channel rather than generalists rotating between accounts.
Full-Funnel Approach
Research, listing, content, search, advertising, conversion and operations treated as one chain, not seven quotes.
Data-Driven Optimization
Search terms, product-level conversion and platform data drive decisions rather than category folklore.
Integrated Creative & Advertising
The people making the listing assets and the people buying the placement work from the same brief.
Regional Marketplace Knowledge
Cash-on-delivery economics, campaign calendars, bilingual listings and seller-score mechanics, per region.
Scalable Operations
Add a channel or a market without rebuilding your team, your catalog process or your reporting.
Transparent Reporting
Contribution after commission, fulfilment, advertising and returns — less flattering, more useful.
Proof
Marketplace results & case studies
Three sellers in three different marketplace situations — a single-channel brand, a multi-marketplace seller and an international expansion. Full write-ups on the case studies page.
Cadence Audio
Amazon brand — consumer audio, US and EU
Cadence Audio listing creative
Search: headphones product photography detail shot
CHALLENGE
Strong ad spend on a catalog where two thirds of listings had incomplete attributes and no enhanced content, so paid traffic hit pages that could not convert it.
SERVICES
Listings and catalog management, marketplace SEO, creative, advertising.
STRATEGY
Rebuild the catalog and A+ content first, hold ad budget flat for a quarter, then restructure campaigns by margin band.
RESULT
Organic sessions up 2.9x, conversion rate from 8.4% to 13.1%, and ACOS down from 34% to 19% on the same annual spend.
2.9x
Organic sessions
13.1%
Conversion rate
19%
ACOS
Kitchenary
Multi-marketplace seller — Amazon, Walmart, eBay
Kitchenary catalog imagery
Search: kitchen cookware product photography studio
CHALLENGE
Three marketplaces run by three freelancers with three price lists. Channels were undercutting each other and no one could say which was profitable.
SERVICES
Marketplace management, analytics, advertising, catalog management.
STRATEGY
One master catalog with per-channel variants, one contribution model, and pricing set deliberately per channel rather than matched.
RESULT
Contribution up 34% on 9% higher GMV, with one channel deliberately shrunk and the freed budget moved to the two that paid.
+34%
Contribution
3
Channels aligned
1
Set of numbers
Aurelia Studio
International expansion — SEA and the Gulf
Aurelia localised listings
Search: fashion apparel model studio photography
CHALLENGE
A US apparel brand wanting six new marketplaces at once, with English listings, home-market sizing and no landed-cost model.
SERVICES
Multi-marketplace strategy, localisation, catalog adaptation, advertising.
STRATEGY
Cut the launch list from six to three, localise those properly, build regional sizing and pricing, then scale into the rest.
RESULT
Three profitable channels within two quarters instead of six unprofitable ones, and return rate 22% below the brand’s domestic average.
3
Profitable channels
2
Quarters to break even
-22%
Return rate
FAQs
Marketplace FAQs
Eight questions that come up in most marketplace conversations. More on our full FAQ page.
Which marketplaces do you manage?
Twelve: Amazon, Walmart, eBay, Etsy and TikTok Shop across North America and globally; Daraz in South Asia; Shopee and Lazada in Southeast Asia; noon in the Gulf; Jumia across Africa; AliExpress for cross-border; and Alibaba.com for B2B wholesale. Each has its own page setting out exactly how we run it. If you sell somewhere not on that list, tell us — we will say honestly whether we already run it or would be learning it on your budget.
Can you manage multiple marketplaces at once?
Yes, and that is most of what we do. The value is not in running four accounts in parallel — anyone can do that. It is in one master catalog with per-channel variants, pricing set so your channels stop undercutting each other, stock allocated against a single forecast, and one contribution number per channel that your finance team can reconcile.
Do you provide marketplace SEO?
Yes, and it is a different discipline from web SEO. Marketplace search weighs relevance, information completeness, sales history, price competitiveness and seller performance together, and the keyword research has to come from how people search on that marketplace rather than on Google. Our web methodology is on the eCommerce SEO page; the marketplace application sits here and on each channel page.
Do you manage marketplace advertising?
Yes — sponsored products, sponsored brands, display and the regional equivalents, structured by product line, margin band and objective. We measure on contribution after commission, fulfilment and returns rather than on ROAS alone, because a campaign can look excellent on ROAS and still lose money once the channel costs are in. General paid media sits on our PPC page.
Can you optimize our product listings?
Yes. Titles, bullets, descriptions, attributes, category placement, variations, imagery, infographics, video and enhanced content where the marketplace supports it. On most accounts we inherit, attribute completeness is the single highest-return fix available in the first ninety days, and it costs nothing but the work.
Can you help us expand internationally?
Yes, and we will usually argue for fewer markets than you have in mind. Adding a marketplace has a real operating cost — catalog work, content, advertising management, operational monitoring — and three channels done properly beats six done thinly every time. We model landed cost, localise the listings for real, and sequence the launches.
Do you provide marketplace creative?
Yes. Product imagery, specification graphics, lifestyle shots, scale references, video and enhanced content, built to each marketplace’s guidelines rather than reused from your own storefront. The full creative process and portfolio is on our creative & content page.
Can you manage large catalogs?
Yes. Bulk upload and update workflows, feed hygiene, variation and attribute management, and listing-health monitoring so suppressed or out-of-stock items surface as an exception list rather than being discovered a month later. Catalogs in the thousands of SKUs are normal work for us rather than an exception.
Ready to grow across the world’s leading marketplaces?
Book a marketplace audit. We will review your accounts, catalog, listings, search visibility, advertising and real contribution per channel, then tell you which channel to fix first and which one to add next — whether or not you hire us.