eCommerce Case Studies With the Working Shown
Three engagements, three different problems, one operating system. Every number comes with the methodology that produced it — because a metric without a method is just a claim.
Results at a Glance
Aggregated across managed accounts
Individual results vary considerably by category, margin structure and starting position.
+142%
Average revenue growth
First 12 months
6.7x
Median blended ROAS
Paid search, shopping and social
+38%
Average CR lift
After two CRO test cycles
31 mo
Average client tenure
On month-to-month terms
Health & Supplements · Shopify Plus
Nutriblend
The challenge. A subscription-first supplement brand with strong repeat rates but a punishing acquisition problem. Blended CAC had risen 61% in eighteen months, Google Shopping was one undifferentiated campaign bidding the same on $19 samplers and $180 bundles, and post-purchase communication stopped after the shipping confirmation.
What we did
- Rebuilt Google Shopping into five margin-tiered campaigns with separate bidding for trial, core and bundle SKUs
- Rewrote the subscription offer and moved the selector above the fold with a clear annual-saving frame
- Built a nine-email post-purchase flow covering onboarding, usage education, replenishment timing and winback
- Introduced contribution-margin reporting so spend decisions stopped being made on blended ROAS alone
“They were the first agency that talked to us about contribution margin instead of vanity ROAS. Six months in, we are spending more and keeping more of it.”
— Marisa Chen, VP Growth, Nutriblend
+214%
Revenue YoY
7.9x
Blended ROAS
-31%
Blended CAC
+46%
Subscription rate
+186%
Amazon sales
+64%
Buy Box rate
-42%
TACoS
+28%
Conversion rate
Home Electronics · Amazon Seller Central
VAC Vacuums
The challenge. Three years of quick fixes had left a 4,200-SKU Amazon catalog with duplicate ASINs, inconsistent variation families and eighteen hero listings that had quietly lost the Buy Box. PPC was running on manual bids across 340 campaigns that nobody had restructured since launch.
What we did
- Audited and consolidated 4,200 SKUs, merging duplicate ASINs and rebuilding variation families correctly
- Recovered the Buy Box on 18 hero ASINs through pricing, fulfilment and account-health remediation
- Migrated PPC from manual bidding to a portfolio structure organised by TACoS target and margin band
- Rolled out A+ Content and a Brand Store, then A/B tested main images across the top 40 ASINs
“Our Amazon catalog was a mess after three years of quick fixes. They rebuilt it properly, and we recovered the Buy Box on our top sellers within a quarter.”
— Devin Okafor, Founder, VAC Vacuums
Home & Kitchen · Magento to Shopify
Kitchenary
The challenge. A well-ranked kitchenware retailer trapped on an ageing Magento build. Largest Contentful Paint averaged 4.8 seconds on mobile, 340 collection pages carried near-duplicate copy, and every merchandising change required a developer ticket and a two-week wait.
What we did
- Replatformed to Shopify Online Store 2.0 with a full URL map and 4,100 redirects tested pre-launch
- Cut LCP from 4.8s to 1.6s through image strategy, script deferral and a rebuilt critical CSS path
- Rewrote 340 collection pages around commercial-intent keywords with unique introductory content
- Handed merchandising control to the marketing team via sections, so changes ship in minutes
“The replatform was the smoothest project our team has run. No traffic dip, no ranking loss, and the site is three times faster.”
— Priya Raghavan, eCommerce Director, Kitchenary
+97%
Organic traffic
+52%
Conversion rate
1.6s
Mobile LCP
0
Rankings lost
Our Methodology
Why these engagements worked
The same four-phase system runs on every account. It is deliberately boring — consistency is what makes results repeatable rather than lucky.
01
Diagnose
Fifteen days inside analytics, ad accounts, marketplace health and the technical stack. Every finding scored by revenue impact and effort.
02
Prioritise
A 90-day roadmap agreed before work starts, with a forecast, named owners and the metric each workstream answers to.
03
Execute
Two-week sprints. Nothing ships without tracking attached, and every test is documented whether it wins or loses.
04
Compound
Monthly business reviews, quarterly replanning, and a standing recommendation each quarter about what to stop doing.
A note on attribution. Every figure on this page is measured against a pre-engagement baseline over an equivalent trailing period, using the client’s own analytics and platform reporting rather than our platform-attributed numbers. Where seasonality or a product launch contributed materially, we say so in the full case study document.
Industries We Help
Where our experience is deepest
Nine categories cover most of our book. The operating system underneath is the same — the constraints are what change.
Fashion & Apparel
Sizing, returns and seasonality
Beauty & Cosmetics
Regulated claims and replenishment
Health & Supplements
Subscriptions and compliance
Home & Furniture
High AOV and freight
Consumer Electronics
Marketplace-heavy, price-sensitive
Jewelry & Accessories
Trust and consideration cycles
Sports & Fitness
Community and creator-led demand
Food & Beverage
Perishability and repeat rate
B2B eCommerce
Quotes, tiered pricing, net terms
Case Study FAQs
Fair questions about these numbers
Are these results typical?
No result is typical, which is why we publish the methodology alongside the number. What is consistent is the process: diagnose properly, fix the operational floor, then scale what compounds. On the audit call we will give you a realistic range for your category rather than pointing at someone else’s best quarter.
Why do you not show more clients?
Several of our largest accounts are under NDA or would rather competitors not know who runs their growth. We will connect you with references in your category privately after the audit, including ones whose numbers are less flattering than these.
How long did each engagement take?
Nutriblend hit those figures at month eleven. VAC Vacuums recovered the Buy Box within one quarter, with sales figures at month nine. Kitchenary’s replatform ran fourteen weeks, with traffic and conversion measured twelve months post-launch.
What happens if the results do not come?
The agreement is month-to-month after the first 90 days, so you can leave. Before that, we will have flagged the problem ourselves in a monthly review.
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